Catena Media Renews Partnership with MetaBet
Catena Media has renewed its collaboration with MetaBet, aiming to expand real-time fan engagement tools across its digital platforms. The continued partnership focuses on automation, personalization, and data-driven betting experiences.
Ongoing Collaboration Strengthens Engagement Strategy
MetaBet and Catena Media have confirmed the extension of their partnership, originally launched in 2020. The collaboration has evolved alongside the growth of online sports betting in the United States, which at the time of its inception was legal in just six states. Since then, the companies have worked together to develop interactive tools designed to enhance user experience and deepen engagement with sports content.
The renewed agreement will enable Catena Media to keep deploying MetaBet’s real-time APIs and customizable widgets across its network. These integrations are expected to improve user retention and monetization through more tailored and responsive betting interfaces. Both firms have announced plans to focus on automated engagement features and content personalization in the coming months.
Strategic Alignment for 2025
Pierre Cadena, Chief Operating Officer at Catena Media, emphasized the importance of the ongoing partnership:
“As Catena Media celebrates five years of renewed partnership with MetaBet, we’re excited to embark on the next chapter of our collaboration. Together, we’ve consistently pushed the boundaries of innovation, developing a dynamic partnership that captivates sports fans at the most thrilling moments of the game. Looking ahead to 2025, we’re excited to work together on new automated sport-related engagement, which will strengthen the connection between fans and the betting experience. We’re eager to continue to build on this partnership and can’t wait to see what’s next.”
MetaBet’s Role in Performance Marketing
MetaBet’s tools are widely used by digital publishers and media outlets to integrate sports betting functionality directly into content. Mark Phillip, CEO and Founder of MetaBet, highlighted the importance of the partnership:
“Catena Media has long been one of our most impactful and collaborative partners, so we’re thrilled to start this new era. This renewed partnership further cements MetaBet as the leading provider of engagement tools that help performance marketers monetize their sports touchpoints and drive more conversions.”