Clickout Media Acquires Gambling Insider – Exclusive from iGaming Express
Clickout Media, known for its activities in the affiliate and SEO sectors, has acquired Gambling Insider, one of the most recognized B2B industry portals in iGaming. This marks another acquisition for the group, which previously acquired CasinoBeats from SBC. According to information from iGaming Express, the transaction value could have been as high as €15 million.
Another Step Towards Dominating Industry Media
The acquisition of Gambling Insider by Clickout Media is a clear sign of consolidation in the iGaming media sector. In just a few months, the company has made two significant acquisitions – first, it acquired the CasinoBeats portal, and now it has taken over Gambling Insider, one of the oldest and most influential sources of industry news.
Although both sites operate in the B2B model, it appears that Clickout Media plans to transform them into tools supporting its B2C affiliate activities. According to market experts, sites with high authority in the industry can be used to build credibility and improve SEO rankings for commercial content.
B2B with an Affiliate Facade
The direction taken by Clickout Media is no accident, in recent years, there has been a growing trend of “hybrid models,” combining industry publications with affiliate-driven monetization. B2B platforms, like Gambling Insider, possess high trust and visibility metrics, making them ideal for redirecting traffic to B2C projects.
According to our information, the transaction, valued at approximately €15 million, fits into Clickout Media’s broader strategy of acquiring established brands and “repurposing” their authority for affiliate marketing purposes.
Controversies Surrounding Clickout Media
While the acquisition has piqued industry interest, Clickout Media’s reputation may raise concerns. As revealed by SEO expert Timothy M. in his report titled “Under Google’s Blind Eye, a Growing Parasite Ecosystem is Flourishing”, published on recleudo.com, the company allegedly employed unethical SEO tactics, including site reputation abuse and parasite SEO, to artificially inflate organic traffic.
The report connects these practices to Clickout Media’s links with Finixio, a group previously involved in controversies related to the LuckyBlock project. Timothy M. conducted thorough research, analyzing public records, SEO data, redirects, and traffic patterns across domains. He also conducted interviews with individuals exposed to the operations of both companies, adding further depth to his findings.
While some details were already public, the significance of the report lies in consolidating key information about the operations of Clickout Media and Finixio. For the iGaming industry, this raises questions about the transparency of the new owner of one of the most authoritative gambling portals.