ComeOn Group Expands in Denmark With Launch of Casinostuen

Casinostuen to Operate on ComeOn’s Platform

Casinostuen marks the latest addition to ComeOn Group’s brand portfolio, reinforcing its presence in the Nordic region. Built on the company’s proprietary platform, the site is designed to cater to Danish players by combining casino content, live dealer games, and an integrated sportsbook. Players will also gain access to WeSpin, ComeOn’s in-house streaming feature, and a built-in retention system.

The launch is intended to create what the company calls a “cosy” and locally relevant experience. To support that positioning, Casinostuen introduces a new mascot—Elmer the Squirrel—aimed at reinforcing the brand’s approachable identity.

Exclusive Games Included

A key component of the launch is the availability of exclusive content developed by ComeOn Group’s internal studio. This, alongside the full casino and sportsbook suite, is expected to strengthen player engagement and retention. According to the company, the combination of in-house development and integrated tools allows for more flexibility and control over the user journey.

“We are thrilled to introduce Casinostuen to the Danish market. Our goal is to create a gaming experience that feels both safe, exciting and welcoming and with our diverse product offering and the introduction of Elmer, we believe Casinostuen will quickly become a favourite among Danish players”, said Efi Peleg, Chief Commercial Officer at ComeOn Group.

Expansion Builds on Recent Nordic Partnerships

The launch comes shortly after ComeOn’s recent partnership with WSF Odds, a joint venture between TradingLab and Wall Street Football. That collaboration, announced in March, aims to strengthen ComeOn’s sportsbook proposition through localised betting content and personalization tools, particularly focused on regional leagues.

The group has made clear its ambition to double the size of its sportsbook business over the next three years.