Date: 13.11.2024

by Sebastian Warowny

ComeOn Group Expands Ontario Presence with New Online Sportsbook

ComeOn Group has launched a new online sportsbook in Ontario, marking a significant step in its North American expansion and growth strategy.

ComeOn Group with New Ontario Sportsbook

The introduction of the sportsbook in Ontario is a “significant milestone” for ComeOn Group as it aims to solidify its position in the market. With the required permits secured, the group is now positioned to engage local sports fans with regulated, secure sports betting options.

The Ontario launch is part of ComeOn Group’s broader effort to double its sportsbook operations in the coming years, reflecting the company’s ambition and strategic focus on growth.

Proprietary Technology

ComeOn Group’s sportsbook offerings are built on a proprietary platform, supported by an in-house management and trading team. This approach aligns with the company’s multi-product strategy and its goal to broaden its appeal.

Ontario, a key region for the group, presents a substantial growth opportunity, with the province’s iGaming revenue expected to reach CAD 6.7 billion in 2023 and grow by 20% in 2024.

CEO Commentary

CEO Juergen Reutter expressed enthusiasm for the Ontario launch, noting that the move supports ComeOn Group’s plan to expand its sports betting division while delivering a unique entertainment experience.

“Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

Earlier this year, ComeOn Group strengthened its team with the addition of Nicholas Jones as head of trading and Owen Parry as head of customer engagement, ensuring strong leadership to support the company’s expanding sportsbook operations.