Como 1907 Signs Multi-Year Partnership with Playbet.io
Italian football club Como 1907 has entered into a multi-year partnership with Playbet.io, marking another collaboration between a football club and a gaming operator.

Playbet.io Becomes Official Entertainment Partner of Como 1907
The deal, facilitated by P11 Group’s Nick Hunter and Commercial Agent Oliver Smith, designates Playbet.io as the club’s official entertainment partner.
As part of the agreement, Playbet.io will have its branding displayed across LED advertising boards during Como 1907’s home matches. This exposure is aimed at enhancing the gaming platform’s visibility throughout the season, aligning with broader industry trends where betting operators establish strong ties with sports organizations.
Club and Partner Perspectives
“We are excited to welcome Playbet.io to the Como 1907 family. Their presence on the global LED will add a dynamic element to each matchday broadcast, showcasing our shared commitment to engaging and elevating the fan experience”, commented C. Ryan Shelton, Chief Revenue Officer at Como 1907.
“Playbet.io is thrilled to collaborate with the historic club Como 1907. We are confident this collaboration will be a resounding success and Playbet.io would like to extend a heartfelt welcome to all the passionate fans of Como 1907”, added Miguel Almeida, Chief Marketing Officer.
The agreement reflects a broader pattern in global football sponsorship, where gaming operators continue to strengthen their presence in sports. Earlier this month, QuinnBet announced a two-year sponsorship deal with Millwall FC, while Betsson extended its partnership with Boca Juniors, securing front-of-shirt sponsorship until 2028.