Coral Becomes Birmingham City FC’s Official UK Betting Partner
Birmingham City Football Club has secured a multi-year partnership with Coral. The collaboration launches as the League One leaders face Wycombe Wanderers in a crucial match.
Partnership Focuses on Fan Engagement
The agreement positions Coral as the official goal sponsor for Birmingham City, with plans to create interactive fan experiences.
The betting company will maintain a presence in the fan park during pre-match activities, emphasizing their commitment to supporter engagement throughout the partnership.
Brand Visibility Central to Agreement
Coral’s branding will feature prominently around St Andrew’s stadium, appearing on digital screens and perimeter boards.
This visibility begins immediately as Birmingham City looks to extend their lead at the top of League One when they face second-place Wycombe Wanderers.
Shared Values Drive Collaboration
Birmingham City CEO Jeremy Dale highlighted the alignment between the organizations, stating:
“We are thrilled to welcome Coral onboard as the latest partner to join us on our exciting journey. In Coral, we are entering a partnership with a brand which puts the customer at the heart of its operation, something we care deeply about here at Blues with our supporters.”
Long-Term Vision Unites Both Brands
Charlotte Emery, CMO for Coral (Entain UK Brands), emphasized the strategic fit between the historic organizations, noting:
“Having made the decision to return the Coral brand to football, it was key we partnered with a club that not only has a similarly long history to our own, but is also looking firmly to the future, with a long-term plan for success.”