“Crash games have quickly become one of the most important genres in all of online gaming.”

How has Aviatrix innovated in the crash game space?

We set out with a clear goal to create a crash game that could break into the mainstream. We wanted to build a title that would bring the AAA-level production quality of video games—stunning visuals, immersive audio, and a polished overall experience—to the world of iGaming. Crash games are inherently intuitive, simple and highly engaging, and we saw an opportunity to take that to a wider audience.

On top of that, we had plenty of ideas for innovative engagement mechanics that fit the format perfectly. The idea of turning the plane into something that is fully customisable by the player had never been tried before. It’s proven to be a real game-changer.

The crash game genre is getting competitive. How does Aviatrix differentiate itself?

We differentiate in a few important ways. Firstly, the game is always improving. It’s a living, breathing thing that we’re working on all the time. We regularly roll out new features that keep the game fresh.

As already mentioned, the planes themselves are an important part. Players love to customise them, and the fact they can earn XP turns the whole gaming experience into an adventure. There’s continuity when they return, rather than simply starting from the beginning again.

Aviatrix describes itself as having the “best retention mechanics on the market.” What’s the secret – is it tech-driven personalization, better reward structures, or community-led engagement?

It’s really a combination of a lot of things. Yes, customisable planes are important. But our leaderboards and network tournaments have also been a vital component. We’re always running large network tournaments with huge prize pools. It’s a great reason, beyond the core gameplay, to keep players coming back.

When I talk about customization, I don’t just mean what players can do with their planes. One of the things that really sets Aviatrix apart is how we bring the game to life around key global moments. Whether it’s Halloween, the World Cup, or a major local celebration, we reskin the entire game with special visuals, sounds, and themed content. It gives players something fresh, something they can instantly connect with — because it reflects the world around them. It’s a powerful way to keep the experience relevant and exciting.

You mentioned seasonal reskins and themed updates — what does the creative process behind those look like? Are they designed in-house or developed with partners?

All of our themed reskins are developed in-house. The idea is to make Aviatrix feel connected to what’s happening in the world — whether that’s global holidays or local cultural moments. That’s why our reskin calendar is actually quite extensive. We don’t just cover major international events like Halloween or Christmas, but also regional themes that resonate with specific markets. It’s about giving players something they instantly recognize and relate to when they launch the game.

Can you walk us through how your loyalty program ties progression and activity into actual in-game rewards?

We wanted to give players who take the time to customize their plane something extra — and that’s where our tournament “Take a flight, win tonight!” really shines. Players who actively use their customized planes automatically take part in the daily prize draws. What makes it special is that the more you fly, the more experience your plane earns — and that directly impacts how much you can win when your plane is selected. It’s our way of rewarding loyalty and making every flight feel like part of a bigger journey.

The daily prize pool and tournament system seem to add an exciting layer. How important was it to you to move beyond just ‘winning bets’ and create a community-driven reward structure?

At the end of the day, we want to reward our most loyal players and give users a reason to come back and enjoy a few flights on a regular basis. That was the thinking behind our daily prize pool. It’s about giving something back to those who have supported us on our journey.

You’ve built a loyalty system tied to XP and custom planes. Are there plans to expand this with VIP tiers or more rewards for top players?

Our next step is to introduce skins — something players have been asking for. These will let players add even more personality and uniqueness to their planes. It’s not about changing how the game works, but about making the experience more personal and rewarding for those who engage deeply with the game.

Crash games are fast-paced and exciting but can lead to rapid losses. How do you address responsible gaming concerns within such a high-risk, high-reward format?

We only want players to enjoy Aviatrix responsibly. We are now live in many regulated markets, and player safety really is our top priority. We’re working closely with operators and regulators to ensure at-risk players receive the support they need.

What’s your strategy for entering new, regulated jurisdictions?

This is another area where we really stand out. Most new online casino products take several years to enter regulated markets. But not Aviatrix. Despite only being live for a couple of years, we’ve already gone live in quite a few regulated markets, including some of the biggest in the world. Right now the game is licensed or certified in Italy, Greece, Romania, Spain, Sweden, Netherlands, Peru, Ontario, Estonia, South Africa, Colombia, Georgia, Brazil and by the MGA, with more markets to be added soon. And we have no plans of stopping there. We’ll be adding more markets soon.

Aviatrix has entered a large number of regulated markets very quickly. What have been the biggest challenges during the certification process?

There are two major challenges we face.

One of the main challenges has been balancing innovation with compliance. Aviatrix introduces mechanics that don’t exist in traditional crash games — which is great for players, but it means we’re often ahead of the curve when it comes to certification standards. Regulators don’t always have a clear framework for some of the features we offer, so there’s extra work involved in explaining how everything functions and ensuring it fits within local guidelines.

Another big factor is resources. We’re not a massive legacy provider with huge compliance teams — we’re a focused team that moves fast. So the challenge becomes managing multiple certification processes at once while staying sharp on every detail. It requires careful planning and a lot of coordination, but the effort has paid off. The speed at which we’ve entered some of the world’s most demanding markets speaks for itself.

What role do crash games play in attracting a new generation of casino players?

I’d say they’re absolutely central to that effort. It’s no secret that online casinos have been struggling at times with the challenge of engaging a new generation of players. It’s tough out there, with so many alternative forms of digital entertainment at people’s fingertips. To stand out, casinos need to elevate their offerings and deliver experiences that truly capture attention. Crash games are a fantastic way to achieve that because of how intuitive they are. Players can understand the mechanics in a few seconds, and in the attention economy, this is vital.

Are there any emerging technologies – like AI, VR, or AR – that you foresee playing a role in the next phase of Aviatrix’s evolution?

We’ve always prided ourselves on being at the very cutting-edge of technology. Crash games themselves are still very new. So while right now we don’t have firm plans for VR/AR, it’s certainly something we’re watching and thinking about. When the time is right, a VR/AR crash game could be amazing fun.

With AI, we’re already using this tech in various ways to improve internal processes and ensure we can deliver Aviatrix to even more players.

You have a strong presence at major events like ICE and SiGMA, and you’re active across social channels. How important is that visibility to your brand and operator partnerships?

We really enjoy being at the major events. It’s an ideal way to connect with existing partners, meet new ones, and have those face-to-face conversations that are hard to replace. These events also give us a chance to create content that brings the brand to life on social media. For us, it’s not just about visibility — it’s about being present, engaged, and part of the conversation.

Crash games are booming right now. How do you see the genre evolving over the next 2–3 years, and how is Aviatrix preparing for that future?

I think things will become even more competitive. In a very short space of time, crash games have quickly become one of the most important genres in all of online gaming. More providers are competing, with some of the traditional slot studios also entering with new crash products.

For us, we’re really focused on the players. Our success has been down to delivering the best experience you can possibly have with a crash game. We’ll continue to innovate, but not for the sake of innovation. Everything we do will ultimately be focused on ensuring Aviatrix is amazing fun for those who are playing it.

How important is it to your strategy that Aviatrix focuses on just one game? Do you plan to release more crash titles in the future?

We do have plans for more games in the future, but nothing we’re ready to announce just yet. Right now, the focus remains on making Aviatrix the best it can be. There’s still a lot we want to build and improve — and that keeps us fully focused.

What would you say drives the success of Aviatrix?

The people. No question. We’ve been lucky enough to assemble a great team of brilliant, passionate individuals who genuinely love what they do. You can’t fake that. And if that passion isn’t there, you won’t succeed in the long term. We love building this game, and it shows in the final results.