Data That Teaches Responsibility – How STATSCORE Supports Informed Player Decisions

STATSCORE provides sports data and visual tools used by many betting operators. How can the way data is presented support more responsible and informed player decisions?

The presentation and quality of sports data are fundamental to promoting Responsible Gaming and informed player decisions. Our approach at STATSCORE focuses on direct and indirect support:

1. Clarity and Interpretation: We ensure data is immediately clear and easy to understand, minimising misinterpretations or cognitive biases. Our visual tools, such as LivematchPro, transform complex statistics into simple charts and intuitive visualisations. When players grasp the true context of team performance and real-time events, their decisions are driven by sports knowledge, not impulse.
2. Data Quality: Trust is the basis of informed decisions. We guarantee data accuracy through a multi-level verification process. Data collected by our Scouts is verified by multiple internal teams and automated systems. This commitment to verified facts is crucial, as players are betting based on reality.
3. Risk Management (Indirect Support): We also help operators maintain responsibility through crucial technical features. Our bet-stop functionality alerts operators instantly to critical game events (like goals or red cards). This allows for immediate market suspension, preventing players from placing ‘late bets’ on events that have just happened. This protects users from unnecessary financial risk and upholds ethical market practices.

By focusing on transparency, clarity, and verified data, we empower players to rely on skill and information, moving away from purely emotional or impulsive betting.

Data providers operate in a very competitive environment where speed and accuracy matter. How can a balance be maintained between business growth and social responsibility in this context?

Maintaining a balance between rapid business growth and social responsibility in a speed-driven data environment is achieved by treating integrity and responsibility as non-negotiable foundations of the product, rather than a separate operational layer.

1. Prioritizing Product Integrity Over Speed: While speed is crucial, it should never compromise the accuracy and ethical presentation of the data. Our commitment to high-quality, verified data ensures that our growth is built on trust. Furthermore, our products, like the STATSCORE Tipster, are designed to deliver short and well-constructed insights based on the data, encouraging players to choose markets based on their skill and information, thereby reducing reliance on chance or impulse.
2. Internal Responsibility and Education: Social responsibility starts internally. All STATSCORE employees are regularly educated on responsible gaming, sports ethics, and the rejection of match-fixing and unsportsmanlike conduct. This ensures that our Integrity Policy is not just a document, but a core value embedded in the product design and data delivery processes.
3. Ethical Design and Personalization: Our products are built on regulatory guidelines and client expectations. We aim for a level of personalization that helps players focus on data they truly understand and find interesting, helping them avoid emotional decisions or overly risky, confusing elements.
4. Leveraging Gamification for Safe Engagement: We create complementary sports-related products that fulfill the player’s need for competition, social interaction, and fun without the direct need for staking money. Gamification products that focus on leaderboards, participation, and social rivalry allow players to engage with sports data in a healthy, risk-free environment, effectively separating the emotional link from the betting act itself.

In essence, we see responsible practices not as an obstacle to growth, but as a guarantee of long-term sustainable business in regulated markets.

How can one maintain a balance between the attractiveness of data presentation and avoiding mechanisms that may encourage risky player decisions?

The balance between attractive data presentation and preventing mechanisms that encourage risk lies in ethical aesthetics and deep customisation. Our goal is to create highly engaging visualisations that captivate the player’s attention while strictly focusing on factual sports context, and not emotional excitement.

1. Seamless Integration and Focus: The high level of customisation and design flexibility in our products allows them to seamlessly integrate into the operator’s platform. This harmony ensures that the focus goes to the data and sports facts, which support responsible decision-making. By avoiding jarring or distracting visual elements that detract from the core information, we guide the player towards a rational analysis of the match.
2. Operator-Led Profiling: We provide the tools for operators to adjust our products, such as LivematchPro or PrematchPro, for their target audiences. Operators can moderate the complexity, depth, and level of visual stimulation to prevent overwhelming users with data that might lead to confusion and ill-informed betting decisions.
3. Gamification as Positive Engagement: We utilise gamification to meet the inherent human desire for entertainment, competition, and social interaction within a sports context. This approach satisfies the need for an attractive, engaging experience while separating that excitement from the high-stakes environment of betting, thus maintaining responsible boundaries.
4. Prioritising Substance over Sentiment: Our visual tools are built to highlight meaningful, actionable statistics—like team momentum, detailed player stats, and historical context—as opposed to focusing on mechanisms that are purely psychologically stimulating. This ensures the attractiveness is derived from the value and depth of the information provided.

You operate across many regulated markets, each with its own standards and expectations. How challenging and important is it to maintain responsibility and compliance across such diverse environments?

It is crucially important and inherently challenging to maintain responsibility and compliance across diverse regulated markets. The challenge stems from navigating the varied technical and ethical requirements of jurisdictions ranging from highly restricted European markets to emerging global regions.

1. Universal Ethical Foundation: Our strategy is to treat ethical conduct and sports integrity as universal standards. While local technical requirements vary, the core principles of delivering reliable, correct, and verified sports data are the same globally. Our products are designed to be cross-market compatible and meet high international ethical standards.
2. Maintaining Data Integrity: Central to this is our commitment to preventing manipulation. We maintain a strict Code of Conduct and robust processes to counteract match-fixing. The accurate, reliable, and real-time delivery of sports data is the most universal and effective tool against fixing, providing transparency regardless of the market.
3. Localisation and Adaptability: We are deeply committed to adapting to local requirements and expectations. This means ensuring our products not only meet the minimum regulatory thresholds but also align with the cultural and responsible gaming nuances of each jurisdiction. This continuous adaptation requires substantial investment in legal intelligence and product flexibility.
4. A Business Necessity: Compliance is not merely an optional add-on; it is a business necessity. Operating with integrity and ensuring full regulatory compliance in every market is the only way to build trust with operators, regulators, and the end-users, guaranteeing long-term viability and growth in the competitive iGaming ecosystem.

Do you, as STATSCORE, see your role in education? For example, by providing information that helps players better understand sports results and their variability?

STATSCORE absolutely sees itself as an educator and promoter of sports information. Our primary mission is to present statistical and sports data in a reliable, clear, and easily understandable manner for all users. This educational role directly supports Responsible Gaming by fostering understanding, not guesswork.

1. Tailored Expertise Levels: We possess the ability to customize our products to suit every level of user expertise. This ranges from simple, highly visual data consumption preferred by younger generations to extensive statistical tables eagerly analysed by dedicated fans and sports experts. By offering scalable complexity, we empower players to engage with the data at a level they are comfortable with.
2. Addressing Generational Shifts: We actively recognize and adapt to generational shifts in data consumption. Younger users prefer short, concise, and visually supported communication. Our product development reflects this, prioritizing graphic elements, multi-sensory features, and micro-information snippets. This ensures the data is easily consumable and comprehensible, thereby enhancing sports knowledge quickly.
3. Understanding Variability: The act of clearly presenting data, form, and context inherently helps users understand the variability and unpredictability of sports results. This transparency is educational, as it illustrates that even the best team can lose, reinforcing the understanding that betting is based on probabilistic outcomes, not certainties.

In summary, our core function is to inform, and informing is fundamentally an act of education.

Could data analysis or artificial intelligence support operators in identifying risky player behaviors based on how they use data and statistics?

Absolutely. We believe that data analysis and Artificial Intelligence (AI) hold significant potential to support operators in identifying risky player behaviors that originate from—or manifest through—their interaction with sports data and statistics.

1. Extracting Behavioral Insights: All data collected about how users interact with our products and which specific pieces of information they consume can be leveraged. This raw usage data is processed by analytical systems and proprietary AI models loaded with research-based knowledge and algorithms. These systems can cross-reference user data with behavioral patterns that would otherwise be difficult to spot.
2. Identifying Anomalies and Risk Mitigation: AI can help operators to identify threats and undesirable user behaviour by spotting anomalies in data consumption. As we strive to design our products so that they do not disrupt or support undesirable behaviors, a sudden change in data consumption patterns might signal risky activity, such as the use of insider information or potential involvement in match-fixing attempts.
3. Comfort and Desirability: We are convinced that by ensuring our products promote comfort and are genuinely desirable for users who seek informed decisions, we naturally support a healthier engagement model.

Sport evokes strong emotions that often translate into betting decisions. Do you think technology can help build a healthier relationship between emotions and gaming?

Yes, we absolutely believe that technology can and must help build a healthier, more reflective relationship between emotional attachment to sport and the act of gaming. While, if misuses, technology can increase risky behaviour, it is also the most potent tool for mitigation.

1. Channelling Emotion through Knowledge: Our products are fundamentally designed with this healthy relationship in mind. They focus on supporting informed decision-making and the accumulation of sports knowledge, helping the user transition from being only a passionate fan to an informed expert. By providing detailed, verifiable data in real-time, the emotional urge to bet is tempered by the need to consult the facts.
2. Focus on Descriptive Data: We provide informational descriptions and rich context around statistics. This technology encourages players to engage with the Why and How of match results, rather than just the immediate outcome. This process creates a psychological distance between the high emotional state of the game and the cool, rational act of placing a bet.
3. Encouraging Deliberate Decisions: When players feel knowledgeable and confident in their analysis—based on data provided by tools like PrematchPro—they are less likely to make impulsive, emotionally-charged decisions. The technology acts as a rational filter, turning passionate energy into deliberate, calculated, and ultimately more responsible decisions.

In essence, technology in this context is a bridge, helping the user move from purely emotional reactions to considered, knowledgeable engagement.

How do you imagine the future of companies like STATSCORE in the context of responsible gaming? Could data providers play a greater role in protecting users in the future than they do now?

We believe data providers will inevitably play a significantly greater and more proactive role in protecting users in the future. This evolution requires moving from a pure data supplier to an integrated Responsible Gaming leader and partner in the iGaming ecosystem.

1. Deeper Integration for Shared Responsibility: The provider’s role is increasingly determined by the degree of integration with the operator. As trust grows, operators will delegate responsibility for certain areas, particularly those concerning backend product layers. STATSCORE is uniquely positioned in this backend layer, providing the core information used to create markets, set odds, manage the suspension and opening of offers, and settle markets. Taking greater ownership here translates directly into enhanced user protection.
2. Focus on Adaptation and Safety: As leaders, we must continue to evolve the quality and adaptability of our products, placing increased emphasis on user safety and emotional management. This involves designing products that reasonably and responsibly guide players’ betting decisions, ensuring the user experience is stable and fact-driven, minimising the impulsively emotional.

In summary, the future sees STATSCORE and similar companies becoming indispensable strategic partners, fully integrated into the operator’s core mechanisms to guarantee regulatory compliance and maximise player safety.