DBET Signs Multi-Year Sponsorship Deal with Swedish Basketball Association
DBET, the sports betting brand under Immense Group, has entered a multi-year partnership with the Swedish Basketball Association (SBBF). The agreement covers both national teams and top-tier leagues and begins with the Women’s European Championship 2025.
Sponsorship Covers National Teams and Top Leagues
The partnership includes sponsorship of Sweden’s senior national basketball teams and the top domestic leagues—SBL Dam and SBL Herr. It will run through the Men’s World Championship in 2027. This timeline offers DBET ongoing visibility across key tournaments and opportunities to interact with basketball audiences in Sweden.
The Chairwoman of the Swedish Basketball Association, Susanne Jidesten, welcomed the collaboration.
“Partnering with DBET, a dynamic and innovative player in the betting market, is an exciting opportunity for Swedish basketball. Together, we can broaden the reach of Swedish basketball and create new engagement opportunities for both fans and players.”
Expanding DBET’s Footprint in Swedish Sports
Launched in 2024, DBET has focused on responsible gaming and community engagement as part of its market strategy. The deal with the SBBF adds to DBET’s growing sports portfolio, which already includes partnerships with the Swedish Bandy Association and former football star Anders Svensson.
Jesper Kärrbrink, Group CEO and Chairman of Immense Group, emphasized the alignment between DBET’s ambitions and the sport’s momentum.
“We are excited to partner with Swedish basketball, a sport that is rapidly gaining popularity in Sweden. This partnership will help us engage with Swedish sports fans and strengthen DBET’s position in Sweden’s sports betting market.”
Long-Term Engagement Through Major Tournaments
With the Women’s European Championship 2025 and the Men’s World Championship 2027 on the horizon, the sponsorship places DBET in a strong position to build long-term connections with basketball audiences. The deal also reflects a broader strategy of aligning the brand with nationally relevant sporting events and federations.