Dimitar Berbatov Named LiveScore’s European Brand Ambassador

Berbatov’s Role with LiveScore

Following this partnership, Dimitar Berbatov, celebrated for his time with Manchester United, Tottenham Hotspur, and Fulham, will participate in LiveScore’s campaigns, media appearances, and content initiatives.

This appointment builds upon his prior work with LiveScore during the ‘Extra, Added Time’ campaign, which promoted mental health awareness.

As part of that campaign, LiveScore donated £250 for each significant Premier League moment after the 90th minute.

Executive Perspectives on the Partnership

LiveScore CEO Sam Sadi commented:

“We are proud to welcome Dimitar Berbatov as our brand ambassador. His iconic status in European football, combined with his ability to inspire fans on and off the pitch, makes him the perfect fit for LiveScore.”

Berbatov himself added:

“I’m excited to continue my partnership with LiveScore, following the success of our ‘Extra Added Time’ campaign. Together, we’ve shown that football can inspire positive change, and I’m excited to build on that momentum.”

LiveScore’s Global Expansion

The appointment of Berbatov coincides with a period of expansion for LiveScore. Recently, Timothy Oh was named as its first Regional Director for Asia, signaling a move toward global growth. However, this expansion occurs despite recent organizational restructuring that included job cuts across multiple locations in late 2024.