Dutch Gambling Authority Takes Firm Stance on Advertising Violations
The Dutch Gaming Authority (KSA) has taken decisive measures against seven gambling operators for breaches of advertising regulations. The enforcement aims to shield young adults from exposure to gambling-related marketing.

Advertising Violations
The violations spanned multiple promotional channels. One notable case involved a motorsport event sponsorship where a branded pace car was visible on public roads, contravening rules against untargeted advertising. Another case highlighted prohibited advertisements displayed via digital screens in a youth-focused gymnasium.
Additionally, the KSA identified violations of the role model ban. An online gambling provider used cartoon characters and an actor in advertisements, which the regulator determined were designed to appeal to younger audiences.
Four further warnings were issued to operators who used indirect references to Formula 1 driver Max Verstappen in their sports betting promotions. These tactics included wordplay and visual elements that skirted the line of regulatory compliance.
Supervisory Agenda 2025
The KSA’s recent actions are in line with its Supervisory Agenda 2025, which prioritises stricter enforcement of advertising regulations. This agenda underscores the authority’s commitment to holding operators accountable for their marketing practices.
The KSA has issued a clear warning: repeated violations following initial warnings will result in more severe penalties. Operators that deliberately push regulatory boundaries can expect immediate enforcement measures.
The KSA has reiterated that gambling operators are fully responsible for the content of their advertisements, irrespective of whether they are produced internally or by external partners. This reinforces the need for operators to thoroughly vet all promotional materials to ensure compliance with Dutch advertising standards.
To further clarify its expectations, the KSA plans to issue additional guidance on advertising regulations later this year. This initiative aims to provide operators with more precise instructions to avoid breaches and promote responsible advertising.