EGBA Acknowledges Challenges in Changing the Gambling Industry’s Image
Maarten Haijer, Secretary General of the European Gaming and Betting Association (EGBA), recently addressed the complex image of the gambling industry. Speaking at the NEXT.io Responsible Gambling Symposium in Malta on November 11, Haijer conveyed that reshaping public opinion is a challenge his organization alone cannot tackle.
Changing Public Perception Is a Daunting Task
Haijer acknowledged that the gambling industry often faces scrutiny due to its association with addiction risks and its historic “sin industry” label, which still influences public perception.
The EGBA has been working closely with regulators to foster a better understanding among policymakers, but Haijer emphasized that ingrained negative stereotypes are challenging to dismantle.
Rather than attempting to change the entire public narrative, EGBA is focusing on evidence-based discussions within the industry and with government bodies to promote responsible gambling practices.
Haijer also pointed out that, while there are legitimate concerns associated with gambling, some politicians may exploit these to push regulatory agendas that may not benefit the sector holistically.
Industry as a Source of Data for Balanced Regulations
Despite the public’s mixed feelings about gambling, Haijer highlighted the industry’s significant role in consumer protection.
He argued that the wealth of data and experience in responsible gaming measures could be instrumental in creating fair and balanced regulations, allowing policymakers to make decisions based on real-world information.
A Call for Proactivity from Industry Stakeholders
Russell Mifsud, Director at KPMG specializing in audit, tax, and advisory services, offered a counterpoint to Haijer’s approach, advocating for a proactive stance in reshaping the industry’s image.
Mifsud warned of a “vicious circle” where stringent regulations push consumers toward black market operators, inadvertently harming the industry and public alike.
Mifsud emphasized that reactionary regulations, often fueled by alarming headlines linking gambling to adverse outcomes, could create more opportunities for illegal gambling.
Instead, he urged the industry to unify in its efforts, suggesting that Environmental, Social, and Governance (ESG) principles could help establish a more positive reputation and foster trust among consumers and legislators.
