EGBA Publishes Annual Activity Report 2025
The European Gaming and Betting Association (EGBA), which represents Europe’s leading online gambling operators, has published its Annual Activity Report for 2025. The report outlines the association’s key accomplishments over the past year and offers valuable insights into the European online gambling market through aggregated data from its members.
Key Achievements of EGBA in 2025
The report highlights several important milestones for EGBA in 2025. One of the standout achievements was the 4th annual European Safer Gambling Week, which expanded to a record 26 countries. A total of 195 stakeholders participated, reaching 3 million citizens with essential safety messages about responsible gambling. Additionally, EGBA’s annual sustainability report revealed that 21 million customers from members of the EGBA (65% of the total) utilized safer gambling tools. Over 67 million safety messages were sent to players to promote sustainable gambling practices.
EGBA also continued its efforts to strengthen industry standards by conducting its second monitoring exercise of its pan-European responsible advertising code, focusing on protecting minors. The association advanced its anti-money laundering (AML) initiatives by organizing workshops to educate stakeholders about the EU’s new AML framework. Furthermore, EGBA’s industry representation grew as Superbet Group, LeoVegas Group, and Sumsub joined as new members.
Maarten Haijer, Secretary General of EGBA, discussed the association’s future priorities:
“We aim to make this year’s European Safer Gambling Week even more impactful and refine our annual sustainability reporting even further. We will continue to promote sensible reforms in countries where there are still product prohibitions, partial monopolies, or anti-competitive licensing frameworks for online gambling. With the new European Commission beginning its mandate, we look forward to engaging constructively with it and the other EU institutions on the latest policy issues affecting our sector. Through our work in various regulatory forums, at both EU and national level, we will continue to ensure that the gambling industry’s voice is heard in key policy discussions.”
European Online Gambling Market Insights
The report also provides aggregated market data for 2024 from EGBA members, offering insights into the European online gambling market. Combined gross gaming revenue (GGR) from EGBA members reached €13.5 billion in 2024, marking a 15% annual increase. Casino games represented 51% of this revenue.
In addition, EGBA members processed 177.7 billion individual stakes, reflecting a 31% increase from the previous year, with a total stake value of €215.6 billion, up 11%. The average stake value decreased by 14%, reaching €1.20.
Casino games led revenue generation, with €7.0 billion, accounting for 51% of the total GGR. Sports betting followed closely with €5.5 billion, representing 41% of GGR. Other gambling products, including poker, bingo, and e-sports, accounted for a smaller portion of the revenue. Notably, casino games revenue grew by 22%, while sports betting revenue increased by 15%. Bingo and other gambling products, as well as e-sports, each saw a 19% and 16% increase, respectively.
Within the sports betting segment, pre-match betting accounted for 63% of the revenue, while 37% came from in-play betting.