ELA Games Partners with ComeOn Group to Enhance Player Experiences
ELA Games, a rising game development studio, has announced a strategic partnership with ComeOn Group, a major multi-brand iGaming operator. The collaboration combines ELA’s portfolio of engaging titles with ComeOn’s proprietary in-house platform and data-driven approach to personalisation.
Content and Platform Synergy
The agreement sees a curated selection of ELA Games’ titles become available to players across the ComeOn Group network. Noteworthy games being integrated include Flame Fruits Frenzy, Cash of Gods, and Rabbit Winpot. The integration is taking place directly onto ComeOn’s proprietary in-house platform, which the operator utilises alongside its robust sportsbook function to manage and optimise every aspect of the player journey.
This move forms a core part of ComeOn Group’s commitment to data-driven personalisation. By merging high-quality content from partners like ELA Games with its intelligent platform capabilities, the operator aims to improve its processes for content curation, targeted promotions, and overall player engagement, which ultimately supports long-term retention.
Statements from Both Sides
Greg Kett, Director of Casino at ComeOn Group, highlighted the importance of the deal:
“Personalising the player experience is at the heart of our product strategy. Through our in-house platform, sportsbook capabilities, and ongoing investment in personalisation tech, we empower ourselves to deliver tailored, secure, and deeply engaging entertainment. Partnering with ELA allows us to further enrich that journey with fresh and dynamic content.”
ELA Games’ Managing Director, Marharyta Yerina, also welcomed the collaboration:
“We’re thrilled to join forces with a partner whose strategic vision resonates so closely with ours. ComeOn’s commitment to personalisation, proprietary technology, and product excellence makes them a natural fit. This collaboration lets us broaden our reach while contributing to a highly customised, next-gen entertainment experience.”
Check also: ComeOn Enters Danish Football with Local Club Deals
The partnership underscores ELA Games’ mission to deliver high-quality, immersive content while supporting ComeOn Group’s investment in innovation and personalisation. Both companies see the collaboration as a way to strengthen their positions in the evolving iGaming market.