Entain Appoints Dafne Guisard as Chief Operations Officer to Lead Strategic Growth
Entain has named Dafne Guisard as its new Chief Operations Officer, with her role officially commencing on 13 January. With extensive experience in strategy and digital transformation, Guisard is set to strengthen Entain’s leadership as the company experiences significant growth and market expansion.
Guisard Brings Strategic Experience to Entain
Dafne Guisard joins Entain from her previous role at The Kraft Heinz Company, where she served as Chief Strategy, Transformation, and Digital Officer.
Over her three-year tenure, she led initiatives focused on long-term strategic planning, digital transformation, and operational restructuring, aiming to enhance company-wide efficiency.
Her background in these areas positions her well for her new responsibilities at Entain, where she will report directly to the CEO, Gavin Isaacs.
Focus on Strategy, M&A, and Customer Service
As Chief Operations Officer, Guisard will lead Entain’s global strategic planning, oversee mergers and acquisitions integration, and advance customer service initiatives.
An MIT graduate, she brings a forward-looking approach to operations, with a strong focus on leveraging her expertise to drive Entain’s strategic objectives. Entain CEO Gavin Isaacs expressed confidence in her capabilities:
“Dafne brings a wealth of experience in driving strategic growth and delivering transformation on a global scale. Her appointment will help place Entain at the leading edge of innovation, as well as strengthen the executive management team as we build on a period of stronger-than-expected revenue growth and key market expansion. Dafne will be a tremendous asset to Entain.”
Recent Milestones and Financial Highlights
Entain has reported strong engagement and financial results in recent months, marking a period of sustained growth.
Following record levels of Olympic betting interest in August, the company saw heightened engagement in NFL betting from UK and Ireland customers last month.
In October, Entain reported its Q3 2024 financial results, highlighting an 8% growth in net gaming revenue (NGR), exceeding initial projections.
