EveryMatrix Expands UK Market with BetTOM Partnership

BetTOM’s Strategic Entry into the Market

BetTOM, led by experienced industry professional Paul Colley, is focused on capturing market share from UK recreational players. The company plans to do this by utilizing personalized marketing techniques. By adopting EveryMatrix’s data-driven platform, BetTOM will manage its operations in real-time and start generating revenues immediately.

The partnership with BetTOM reflects EveryMatrix’s continued expansion in the UK. This comes shortly after the company opened a new office in central London. In addition, EveryMatrix recently launched its proprietary horse racing platform and its first omnichannel turnkey platform partnership. These efforts have been accompanied by an increase in tier-1 clients and company staff.

BetTOM’s Successful Launch

Ebbe Groes, CEO and co-founder of EveryMatrix, expressed his satisfaction with how quickly BetTOM integrated onto the platform. He also noted that the acquisition of FSB Technology and the launch of EveryMatrix’s racing solution are contributing to the company’s growth in the UK. Groes said:

❝Paul and the team have overseen one of the most impressive launches of a new brand on our platform. Within just a month, BetTOM has already become an important part of the EveryMatrix family.❝

BetTOM Confident in EveryMatrix’s Technology

Paul Colley, CEO of BetTOM, emphasized the importance of working with a leading technology provider like EveryMatrix. He highlighted that the partnership is crucial to BetTOM’s plans for the UK market. Colley said:

❝EveryMatrix’s products and dynamic racing solution have made a significant impact. We’re confident their technology will help us grow and establish BetTOM as a well-recognized betting brand in the UK.❝