EveryMatrix launches omnichannel partnership with ArenaCasino in Croatia

Retail and Online Enhancements

The partnership utilises EveryMatrix’s acquisition of Leapbit, a sports betting retail software developer, to revamp ArenaCasino’s operations. The omnichannel stack includes:

• Retail: Self-Service Betting Terminals (SSBTs), Odds Wall displays, live betting screens, Over the Counter services.
• Online: CasinoEngine to drive digital growth and OddsMatrix to boost sportsbook.

These bring in Cash Out and BetBuilder, and puts ArenaCasino in a strong position for growth in both retail and online.

ArenaCasino has over 160 locations in Croatia, betting shops and slot machine clubs, with plans to reach 300-400 locations in 2 years. As the last operator to get a sports betting license in 2019, ArenaCasino will use EveryMatrix’s OddsMatrix to accelerate its sportsbook growth.

Strategic partnership for growth

Ebbe Groes, CEO and co-founder of EveryMatrix: “Partnering with a brand as respected as Arena to roll out our first omnichannel offering is a natural fit and builds on the significant momentum we’ve enjoyed at OddsMatrix and across the Group. Today’s news marks the first of many chapters in our omnichannel story and we’re confident our advanced turnkey products will elevate the everyday experiences of ArenaCasino players while improving the operational efficiencies of our new multi-channel partner.”

Hrvoje Delalic, CEO of ArenaCasino: “We’ve grown rapidly in recent years but were limited in what we could do with our previous technology. We have huge growth ambitions and we firmly believe EveryMatrix is the ideal partner as we bid take both our retail and online product offering to the next level. We’re confident this intuitive and multi-layered, contemporary technology will deliver a richer, seamless and more rewarding user experience to our extensive customer base.”