Date: 22.04.2024

by Adam Dworak

Last update: 08.05.2024 11:04

Evoplay Secures European Expansion Through Light & Wonder Partnership

Evoplay has entered into a strategic distribution agreement with Light & Wonder.

This partnership is set to extend Evoplay’s reach across European markets by featuring over 100 of its game titles on Light & Wonder’s expansive global operator network.

Strengthening Presence in Europe

The integration of Evoplay’s games onto Light & Wonder’s platform is targeted at enhancing Evoplay’s visibility and market share in several key European territories. These include regions governed by the Malta Gaming Authority (MGA), as well as Italy, Portugal, the Balkans, and the Baltics. Popular games like Penalty Shoot-out, The Greatest Catch Bonus Buy, and Hot Triple Sevens slots are among the titles slated for distribution.

Ihor Zarechnyi, Chief Business Development Officer at Evoplay, remarked on the deal: “Evoplay’s latest landmark deal serves as a testament to the power of our dynamic portfolio. As we continue to excel across markets worldwide, we are delighted that Light & Wonder recognised the quality of our games and took them live on its platform.”

Expanding Market Reach

James Bustin, Commercial Director at Light & Wonder, also shared his perspective: “Thanks to its commitment to differentiation, Evoplay’s offering has proven to captivate players across Europe and we anticipate its games will perform just as well with our operator network. Forging new content agreements with suppliers such as Evoplay allows us to continue delivering fresh and exciting experiences to the market whilst elevating studios to an even bigger reach.”

Broader Implications and Partnerships

In March 2024, Evoplay also enhanced its presence in the Italian market through a deal with PinterBet, expanding its game offerings in the region. Additionally, this month marked another significant partnership for Light & Wonder as it teamed up with Trustly to implement cashless payment solutions, further reflecting its commitment to innovation in gaming technology and customer convenience.