FanDuel Sports Network Enhances Engagement with Are You Watching This?! Integration
FanDuel Sports Network has partnered with Are You Watching This?! (RUWT) to enhance audience engagement through real-time sports analytics. The collaboration integrates RUWT’s Excitement Analytics into the network’s system, delivering automated alerts that notify users of pivotal in-game moments.
Harnessing Data-Driven Engagement
By leveraging RUWT’s technology, FanDuel Sports Network will provide push notifications highlighting key sporting events as they unfold. These alerts, powered by RUWT’s patented algorithms, will be incorporated into the network’s Customer Relationship Management System, ensuring viewers stay informed about the most intense moments in live sports.
With a portfolio of 30 NBA, NHL, and MLB teams, FanDuel Sports Network aims to increase user retention while attracting new viewers. The integration of RUWT’s analytics enables the network to deliver targeted notifications, encouraging fans to tune in at critical moments and maximizing overall engagement.
Automated Storyline Summaries for Enhanced Viewer Experience
Beyond notifications, RUWT will also provide automatically generated game summaries that contextualize why a match is compelling. These summaries serve as an additional tool to capture audience interest, ensuring fans have a clear reason to follow live action.
Mark Phillip, Founder of Are You Watching This?!, highlighted the impact of the collaboration:
“Working with FanDuel Sports Network lets us flex our Curation and Discovery muscles, two core elements of our ecosystem. Our proprietary tech drives subscriptions and reduces user churn for the network, ensuring viewers will never miss the most exciting action, whether it’s a dramatic overtime finish or a record-breaking comeback.”