Date: 01.07.2024

by Mateusz Mazur

FC Barcelona and 1xBet Extend Partnership Until 2029

FC Barcelona has announced the renewal of its partnership with 1xBet. This agreement will see 1xBet continue as a global partner and the Official Betting Partner of the football club for another five seasons, lasting until June 2029.

Commitment to Long-Term Collaboration

The decision to extend this partnership is rooted in 1xBet’s confidence in FC Barcelona’s global brand. The football club aims to build and maintain strong, long-term partnerships, with the relationship with 1xBet being a prime example.

Under the terms of the renewed agreement, 1xBet will gain significant exposure through FC Barcelona’s various international digital advertising platforms. Additionally, the deal includes access to players from the men’s, women’s, and indoor sports teams, as well as the Barça Legends, to create promotional content.

Strategic Commercial Goals

Juli Guiu, FC Barcelona’s Vice President of Marketing, stated that the renewal with 1xBet solidifies a long-term collaboration that supports the club’s global commercial strategy. The partnership aims to continue the successful collaboration, leveraging 1xBet’s strong presence in the online technology and gambling market.

Alex Sommers, a spokesman for 1xBet, expressed satisfaction with the extended partnership, emphasizing the importance of reliable collaboration in achieving business and sporting success. The renewal with FC Barcelona confirms the positive trajectory of their ongoing cooperation.