Flows and Enteractive Form Strategic Alliance to Enhance Player Engagement

Automation Meets Player Reactivation

The partnership integrates Enteractive’s (Re)Activation Cloud with Flows’ automation tools.

As a result, operators can re-engage players at key moments, such as after inactivity or failed deposits. By automating personalised outreach, they can increase retention and engagement.

Expanding Capabilities for Clients

Enteractive’s clients will now benefit from Flows’ automation, while Flows’ customers can access Enteractive’s reactivation services.

This seamless integration helps operators deliver personalised engagement at the right time.

Flows enables iGaming businesses to integrate their tech stack, manage data, and automate workflows without coding.

Industry Leaders on the Partnership

Dan de Souza, VP of Commercial at Flows, emphasised the benefits of this collaboration:

“We’re excited to be working with Enteractive and welcoming them to the Flows family. Their results speak for themselves in reactivating lost segments. When combined with Flows’ real-time automation, it unlocks incredible potential for operators. This partnership isn’t just about streamlining processes, it’s about giving operators a smarter way to reconnect with players at the right time.”

Andrew Foster, Chief Business Officer at Enteractive, highlighted the impact on player engagement:

“Successful player engagement is about reaching the right players at the right time with the right approach. Our partnership with Flows marks a major milestone in automating real-time reactivation while maintaining the personal touch that sets us apart. By integrating our (Re)Activation Cloud with Flows’ advanced automation technology, we’re giving operators an innovative, data-driven way to boost retention, optimise player lifecycles, and maximise long-term revenue.“