Flutter UKI Appoints Ben Reilly as Chief Commercial Officer

Leadership Overhaul Amid Strategic Realignment

Ben Reilly, who steps into the CCO role, brings over 15 years of experience within Flutter, having joined Paddy Power in 2010 as a graduate. His progression through various roles—including Head of Paddy Power’s Sportsbook, Managing Director at Tombola, and most recently Flutter UKI’s Chief Product Officer—positions him as a long-standing insider during a period of significant organisational change.

He will now report directly to Kevin Harrington, CEO of Flutter UKI, who was appointed in November 2024. Harrington acknowledged the challenges the UK market presents—rising operational costs, regulatory tightening, and intensifying competition—but expressed confidence in Reilly’s ability to steer the company’s UK brands through this transitional period.

“Like other operators in this market we face the challenge of rising costs, regulatory pressure and increasing competition,” Harrington said. “But I truly believe we are uniquely placed to take this challenge head-on. I’m very pleased that Ben will be taking on this role and convinced that under him our brands will thrive long into the future.”

Sky Bet and Paddy Power Execs Set to Depart

The appointment of Reilly coincides with the departure of two senior figures in Flutter’s UK brand portfolio. Both Sky Bet’s Steve Birch and Paddy Power’s David Newton will step down as CCOs, bringing an end to long-standing leadership tenures.

“I want to thank Steve and David for the tremendous contribution they have made to Flutter over their time in the business,” Harrington added.

The changes are part of a wider consolidation of commercial operations across the UKI business. Flutter UKI is also introducing a newly created Chief Operating Officer role, to be filled by Dom Crosthwaite, currently Head of Sportsbook Product and Trading.

Flutter Shifts Focus to U.S. and Brazil

While restructuring in the UK continues, Flutter is increasingly looking outward—particularly to the United States. Its U.S. brand FanDuel accounted for $1.7 billion of Flutter’s $3.7 billion in revenue in Q1 2025. Reflecting that shift, Flutter has begun reporting FanDuel as a standalone business unit, separate from its UK, Australian, and other segments.

The operator’s strategic pivot also includes international expansion. In May, Flutter acquired a 56% stake in Brazil’s NSX Group, merging it with its existing operations in the region.

The leadership changes come as part of a broader cost-efficiency drive. Earlier this month, Flutter UKI confirmed plans to cut approximately 220 jobs across its operations in the UK and Ireland, with roles in Dublin and Leeds most affected.

These measures underscore Flutter’s intent to simplify its UK business structure while channelling more resources toward high-growth markets like the U.S. and Brazil.