Formula 1 Partners with ALT Sports Data to Enhance Betting Ecosystem
Formula 1 has partnered with ALT Sports Data, appointing the San Diego-based company as its official betting data supplier. The collaboration aims to improve the betting experience by integrating real-time analytics and predictive data, creating new wagering opportunities for fans.
ALT Sports Data to Develop Exclusive Betting Solutions
ALT Sports Data will design proprietary data solutions and odds models tailored specifically for Formula 1.
The company intends to provide accurate and consistent betting data, ensuring a seamless experience for sports bettors.
Increasing Fan Engagement Through Advanced Analytics
By incorporating cutting-edge analytics, Formula 1 and ALT Sports Data seek to offer more interactive and engaging betting options.
The partnership focuses on attracting a global audience by enhancing real-time betting markets and dynamic wagering experiences.
Leaders Emphasize the Impact of the Partnership
Emily Prazer, Chief Commercial Officer at Formula 1, highlighted the importance of this agreement:
“Sports betting is an increasingly important part of the global fan experience, and Formula 1 is committed to delivering new and entertaining ways for our audiences to engage with the sport. We are delighted to partner with ALT Sports Data, whose expertise in bespoke sports betting markets and analytics makes them the perfect partner to help us drive forward in this exciting new chapter.”
Todd Ballard, Co-Founder and Chief Marketing Officer of ALT Sports Data, expressed enthusiasm about the collaboration:
“Formula 1 is one of the biggest and most prestigious global sports brands, captivating a large and passionate fanbase of 750 million people worldwide. It has an unmatched combination of speed, strategy and innovation, so we are thrilled to reimagine the sports betting experience for both Formula 1 fans and sports bettors alike by leveraging our industry-leading capabilities in pricing, live markets and micro-market solutions. Our goal is to create deeper engagement, enhance the live race experience and drive meaningful connections between Formula 1 and its dedicated global audience.”
The organization recently teamed up with Allwyn Group to support global outreach and community-driven initiatives.