Frankie Dettori Joins Stake as Global Ambassador

Dettori’s Historic Career in Racing

Widely considered one of the greatest jockeys in modern horse racing, Frankie Dettori brings over 30 years of top-level experience to his new role. He is a three-time British Flat Racing Champion (1994, 1995, 2004) and made history at Royal Ascot in 1996 by winning all seven races in a single day — a feat still regarded as one of the most iconic moments in the sport.

Dettori has secured 287 Group 1 race wins, including 23 in Classic races. In recent years, he has maintained his form on the international stage, recording six wins within two weeks of competing in the U.S. and claiming his first Grade 1 victory in the country with the Santa Anita Handicap in March 2023.

A Personality That Extends Beyond Racing

Known for his flying dismount celebration and larger-than-life charisma, Dettori has become a household name whose appeal spans generations and goes beyond the racing world. His global profile aligns with Stake’s international focus and growing ambassador portfolio.

In joining Stake, Dettori becomes part of a wider group of brand ambassadors that includes personalities from MMA, football, and motorsport. He expressed enthusiasm about the collaboration:

“I am really excited to be working with Stake and to be part of such a refreshing and dynamic team. They are a hugely recognisable name within sport and work with some of the biggest athletes and teams, so I am looking forward to coming onboard and seeing what is next!”

Akhil Sarin, Chief Marketing Officer at Stake, added:

“Frankie is one of the biggest names in horse racing history, but more importantly than that, he is also a name that transcends sport. His career achievements and personality are unmatched in the racing world and we are thrilled to welcome him on to the Stake roster.”