Future Anthem and Gaming Innovation Group Announce Strategic Partnership
Future Anthem has announced a strategic partnership with Gaming Innovation Group (GiG) to enhance player experiences through advanced AI-driven personalization. This collaboration aims to integrate Future Anthem’s flagship product, Amplifier AI, into GiG’s extensive network of partners across sports and casino platforms.
Focus on Churn Prevention
The partnership will commence with the implementation of the Churn Prevention module for casino operators.
This module is designed to reduce player churn and enhance engagement by delivering real-time, AI-driven personalized interventions.
Swift Integration and Benefits
Amplifier AI is already integrated into GiG’s platform, ensuring a swift enablement process. This seamless integration allows GiG customers to quickly experience the benefits, which include increased revenue through higher conversion rates and an optimized player experience due to tailored recommendations and personalized communication.
Statements from Key Executives
Andrew Cochrane, Chief Commercial Officer at GiG, emphasized the strategic value of the partnership: “Partnering with Future Anthem provides further evidence of our continued commitment to driving growth and innovation, expanding our partners’ access to the industry’s leading technologies and delivering best-in-class solutions worldwide.”
Leigh Nissim, CEO and Founder of Future Anthem, expressed excitement about the collaboration: “We are thrilled to collaborate with an industry leader like GiG. This partnership not only highlights our shared vision for innovation but also showcases our ability to deliver quick and impactful AI solutions. With Amplifier AI, GiG’s customers can look forward to improved player engagement, reduced churn, and increased revenues.”
