Future Anthem Team and mkodo Team Up for Player Personalization
mkodo, a mobile solutions provider to the regulated iGaming, sports betting and lottery markets, has announced a partnership with Future Anthem, an AI and data science company. The partnership will focus on AI driven real-time personalisation across multiple platforms.
Bringing Expertise Together
The partnership will combine Future Anthem’s Amplifier AI personalisation product with mkodo’s mobile apps, websites and geolocation technology. To bring their combined expertise to bear on delivering personalisation that drives player engagement and satisfaction.
Leigh Nissim, CEO of Future Anthem said: “This partnership aligns perfectly with our commitment to deliver unmatched, AI-powered personalisation for the gaming industry. Both companies bring complementary skills and technologies combined with deep industry knowledge, creating a powerful opportunity to generate meaningful experiences for our clients and their players.”
Expanding in Key Regions
The partnership also signals a shared intention to grow in regulated markets, particularly in Canada and the World Lottery Association (WLA). By combining the best tech with a proactive approach to innovation, the partnership will meet the growing demand for real-time personalisation in these markets.
Will Whitehead, Commercial Director at mkodo said: “This collaboration reflects mkodo’s commitment to staying at the forefront of innovation. Our shared proactive approach enables us to make rapid improvements that deliver immediate value to our clients, enhancing player engagement and delighting players with personalised experiences.”
