Date: 15.01.2025

by Tomasz Jagodziński

GameplAI Collaborates with Betsson to Enhance Localised Sports Betting Content

GameplAI has partnered with Betsson Group to elevate the operator’s sportsbook experience by integrating tailored player markets, dynamic micro-betting opportunities, and advanced real-time trading tools.

Partnership Goals

The collaboration between GameplAI and Betsson aims to enhance the sportsbook’s localisation strategy through innovative tools. GameplAI will supply extensive player props, micro-markets, and real-time pricing for major football leagues, including the Premier League, La Liga, Serie A, and the Bundesliga.

These offerings are designed to enrich pre-game and in-play betting experiences by providing tailored, contextualised market options that cater to different player preferences across global markets.

A important aspect of the partnership is the integration of Opta data, which enables the delivery of contextualised betting experiences. GameplAI’s proprietary tools, already proven during high-profile events like Copa America and Euro 2024, are expected to drive engagement and maintain strong margin performance.

Industry Insights

Graham Savage, Co-Founder of GameplAI, highlighted the importance of this partnership, stating:

“We’re excited to work with Betsson on refining its international sports product offerings for its diverse market environments. With new league coverage regularly added alongside recent new-product launches, we’re confident this partnership will validate the localised impact of GameplAI’s solutions for global operators.”

Betsson’s Perspective

Joakim Thor, Director of Sportsbook Product at Betsson Group, underscored the value of GameplAI’s innovative approach:

“GameplAI has demonstrated an exceptional ability to deliver innovative trading products tailored to the needs of multi-market sportsbook operators. We are sure that its micro-market and player prop offerings will resonate strongly with local audiences across our diverse markets.”