Gamification’s Next Level: Driving Engagement and Revenue in iGaming

The Secret to Gamification Success

Gamification involves incorporating game elements into digital gaming platforms to make gameplay more engaging and immersive for customers.

The goal is to create a more interactive and immersive experience, enhancing players’ perception of content and providing entirely new competitive-based experiences.

In the context of iGaming, gamification includes features such as:

• Levels
• Challenges
• Rewards
• Leaderboards
• Achievements

Gamification is not however limited to iGaming; solutions related to it are applied by companies across various industries worldwide.

Gamification gets players to log in more often and interact with the platform more. Daily challenges and loyalty programs keep them engaged. It gives players a sense of achievement and progress and makes it more fun and helps to build a loyal player base. Gamification can also open up personalisation opportunities which is key to player satisfaction.

Many examples show that adding gamification tools increases key performance indicators like Gross Gaming Revenue (GGR) and Average Revenue Per User (ARPU).

This is a trend that will only get bigger as technology gets better and players get more demanding. It’s a tool for all industries to use for employees and customers.

Soft2Bet’s Use of Gamification

Soft2Bet is a gamification pioneer in the iGaming industry. It does this through its platform MEGA (Motivational Engineering Gaming Application), a content driven solution that allows operators to differentiate their offers and attract players with unique engaging features.

MEGA has gamification engines and focuses on storytelling, so Soft2Bet stands out in a crowded market. It also has personalized dashboards, user experiences and game offerings which are key for player satisfaction. Data analysis allows Soft2Bet to create tailored reward and loyalty programs that respond to player achievements in real time.

This solution offers customization and flexibility which is great for partners. Pre-built solutions are perfect for smaller operators looking to get started, while flexibility is key for bigger and more experienced operators.

“Personalisation is often mentioned as a must-have in the industry, but the reality is that very few iGaming companies provide real personalisation features as part of their product portfolios. This is one of the reasons why Soft2Bet has focused on personalisation and tailored UIs through Motivational Engineering Gaming Application (MEGA), our gamification solution,” notes Soft2Bet’s Chief Business Development Officer Martin Collins,

MEGA generates vast amounts of user data that can be analyzed to extract valuable insights, allowing operators to optimize their gamification strategies effectively. The results speak for themselves: MEGA has increased Net Gaming Revenue (NGR) by over 65% and ARPU by 45% for Soft2Bet partners.

“Gamification has been a powerful tool for us. It helps make our platform and turnkey solutions more engaging and fun for users, and more profitable for the operators. Our latest innovative casino city-builder technology, for example, blends iGaming with casual gaming, offering players an experience they’ve never seen before, which significantly boosts player engagement and retention,” said in the interview with iGamingExpress, Yoel Zuckerberg, Chief Product Officer at Soft2Bet.

Gamification Features

Among Soft2Bet’s most popular gamification features are City Builder (for online casinos) and Stadium Builder (for sports betting) which guide players through missions that need to be completed to level up.

Soft2Bet also has chat rooms and leaderboards where players can socialise and share their experience.

In B2C Soft2Bet has another trick up its sleeve – Betinia points (for its Betinia brand). Players can exchange these points for bonuses or use them to unlock features.

This is used for Betinia in Sweden and Denmark. By using MEGA Soft2Bet wants to create an engaging and personal experience where players complete missions and challenges and earn points to level up. These levels will give free sports bets or casino games and overall enhance the player experience.

Bonus Dice – A New Step in Soft2Bet’s Gamification Approach

Besides MEGA, Soft2Bet has launched Bonus Dice, a gamification engine inspired by Monopoly. This will boost deposits, player lifetime value (LTV), engagement and GGR for US iGaming operators.

Soft2Bet’s CPO, Yoel Zuckerberg, highlighted the transformative potential of Bonus Dice: “Our new Bonus Dice engine is a game-changer for the iGaming industry, revolutionizing how gamification drives player engagement. By seamlessly blending entertainment with strategic rewards, we’re not just increasing retention, but also redefining how operators can boost player lifetime value and enhance their overall experience”

Bonus Dice is available to logged in casino players and offers bonuses based on player’s activity. It rewards consistency, so operators can give free spins based on deposits, bet amount or when player’s balance drops below a certain threshold.

Since Bonus Dice was launched, it has shown some amazing results for online casinos. One casino’s data shows 65% engagement among active players, 21% increase in GGR, 64% increase in active player days and 34% increase in bets in just one month of launch.

The game can be customised to fit any brand, giving operators full control over the rewards types and values. This flexibility allows operators to tailor the gamification to their specific needs and player segmentation.

Soft2Bet uses gamification to create more fun and rewarding experiences for players. MEGA is part of this strategy.