Gary Vaynerchuk to Speak at SBC Summit 2025

Vaynerchuk to Present Attention Strategy for iGaming Sector

Gary Vaynerchuk, entrepreneur, investor, and media executive, will take the main stage at Lisbon’s MEO Arena to deliver a keynote titled Day Trading Attention. The session, inspired by his latest book of the same name, will examine how businesses can effectively capture and convert attention in today’s fragmented media landscape.

Vaynerchuk’s message is tailored to the betting and gaming sector, which he describes as “sitting on a goldmine” of consumer attention. He plans to break down the mechanics of identifying underpriced media opportunities and deploying storytelling strategies that convert visibility into long-term brand value.

Best known for his early investments in platforms like Facebook, Twitter, Snapchat, and Uber, Vaynerchuk now leads several companies including VaynerMedia, VaynerX, and VeeFriends. His experience advising Fortune 1000 brands on marketing and consumer behavior positions him as a valuable voice in a sector increasingly driven by digital engagement.

Attendees can expect Vaynerchuk to cover a range of tactical approaches — from influencer marketing and social media to paid distribution and emerging digital assets like collectibles — aimed at helping companies stand out in an oversaturated market.

Keynote Aligned with Industry Need for Sharper Messaging

“Getting Gary Vaynerchuk is a massive win — not just for SBC Summit, but for the entire betting and gaming industry. He’s the king of cutting through the noise, and if there’s one thing our sector needs right now, it’s smarter storytelling and attention strategies”, said Rasmus Sojmark, CEO & founder of SBC.

Vaynerchuk’s SBC Summit keynote is inspired by his seventh book, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World, released in May 2024. A follow-up to his 2013 classic Jab, Jab, Jab, Right Hook, the book is a playbook for today’s digital landscape.

“I’m excited to hit the SBC Summit stage. My keynote is all about helping brands understand the work they need to do to actually win in today’s world. Attention is the single most important asset in business. The betting and gaming world is sitting on a goldmine. I’m here to get tactical about how to turn that attention into growth,” Vaynerchuk said.

Practical Insights for a Saturated Market

Vaynerchuk will break down exactly how to identify and capitalise on underpriced attention, helping brands cut through the noise to drive real engagement and growth. From influencer marketing and paid media to the unexpected power of collectibles, he will discuss how to build brand relevance today.

“Gary builds empires. This keynote is going to challenge people, shake up mindsets, and deliver real, practical value. If you’re serious about growing your brand, missing this would be a big mistake,” Sojmark added.

By decoding consumer behavior and shifting media habits, Vaynerchuk will arm betting and gaming professionals with tactical strategies to stand out in a saturated market, applying his Day Trading Attention philosophy to turn attention into growth, brand relevance, and long-term loyalty.

SBC Looks Beyond Gambling with Business Leaders

The 2025 edition of SBC Summit will run from September 16–18 in Lisbon, attracting more than 30,000 professionals from across the global betting and gaming ecosystem. The event promises a mix of business networking, product showcases, and expert-led discussions. Vaynerchuk’s keynote will be open to all attendees except those holding Expo Only passes.

Last year’s headline appearance by skateboarding icon Tony Hawk, and now Gary Vaynerchuk’s involvement, suggest that SBC is consciously moving beyond the traditional boundaries of the industry. By inviting voices from outside the core gambling world, the event is helping reshape the public perception of iGaming — presenting it not only as a commercial sector, but as one engaging with culture, innovation, and broader business strategy.