Date: 24.09.2024

by Adam Dworak

Last update: 24.09.2024 10:22

Gentoo Media and Betsson Group Renew Partnership for Regulatory Compliance

Gentoo Media has announced the continuation of its partnership with Betsson Group Affiliates (BGA) for the fifth year in a row, focusing on the use of the GiG Comply solution.

GiG Comply’s Role in Compliance

The extension allows Betsson Group Affiliates to maintain the use of GiG Comply, an automated solution by Gentoo Media, which has supported their compliance efforts for half a decade.

According to Rasmus Bank Nielsen, Head of GiG Comply, “We are thrilled to continue our partnership with Betsson Group, one of the industry’s leading operators. The renewal of our agreement, for a fifth consecutive year, underscores the importance of regulatory compliance and the effectiveness of GiG Comply.”

Long-Term Partnership Focuses on Brand Protection

This renewed partnership highlights the commitment of BGA to uphold strict regulatory standards across its wide-ranging portfolio.

Shakyra Jonsson, Senior Affiliate Operations & Events Manager at Betsson Group Affiliates, emphasized the importance of this collaboration, stating:

“We are pleased to extend our partnership with GiG Comply for a fifth consecutive year. As a company committed to maintaining the highest standards of regulatory compliance, it is crucial that we continue using tools like GiG Comply to ensure that our affiliate marketing efforts align with the diverse regulations across the markets we operate in.”

In addition to the partnership with Betsson Group, Gentoo Media has also extended another significant collaboration, marking six consecutive years of partnership with bet365.