Date: 19.06.2024

by Adam Dworak

GiG Media to Rebrand as Gentoo Media Ahead of Company Split

Gaming Innovation Group (GiG) today announced that GiG Media will be rebranding to Gentoo Media. The rebranding comes ahead of the planned split of the Company in Q3 2024, as previously announced.

Honoring the Rebel Penguin Heritage

The new company name, Gentoo Media, pays tribute to GiG Media’s Rebel Penguin heritage. The Gentoo is an Antarctic penguin species known for prospering by coming together as a unit to survive and thrive.

This symbolism is fitting for the next generation of the Company’s legacy, representing a step into a new chapter while continuing the path as a market-leading affiliate, shaping the future of affiliation. The new brand encapsulates the Company’s commitment to deliver superior results for partners and to provide exceptional value to shareholders.

Leadership’s Perspective on the Rebranding

Jonas Warrer, CEO of GiG, expressed his excitement about the rebranding: “The launch of our new brand is a big milestone for us in the process of separating GiG Media from Gaming Innovation Group.

“Gentoo has been created with all our partners and employees in mind, ensuring to communicate an accurate and genuine view of ourselves, the business, and what we stand for and believe in. The launch of Gentoo marks a new era and we couldn’t be more excited for the future prospects of the business.”

Mikael Harstad, Chairman of the Board, added: “The rebrand of GiG Media marks a pivotal moment in the separation of Gaming Innovation Group into two independent businesses, and is a vital step in the process of increasing shareholder value.

“The launch of Gentoo is a testament to the organization’s dedication in delivering superior quality and results in every aspect of the business, and is setting the company off to a great start.”

The rebranding to Gentoo Media is more than a name change; it signifies a strategic move designed to enhance the Company’s market position and operational focus. This move is expected to streamline operations, foster innovation, and ultimately drive higher value for shareholders and partners alike.