Date: 21.06.2024

by Adam Dworak

GiG Partners with Ventures Lab to Enhance iGaming in Ontario

Gaming Innovation Group (GiG) has announced a new partnership to support Ventures Lab’s operations in Ontario using its advanced iGaming platform and AI tools. This strategic collaboration aims to boost Ventures Lab’s player acquisition and retention capabilities through the implementation of GiG’s DataX and LogicX technologies. Although the initial focus is on Ontario, the agreement includes the potential for geographical expansion in the future.

Boosting Player Acquisition and Retention

Carlos Strazzer, CEO of Ventures Lab, expressed his enthusiasm about the partnership: “This collaboration will enable us to drive substantial growth and expansion leveraging GiG’s vast experience in regulated markets and their leading technology.

“We’re very much looking forward to delivering an unparalleled betting experience for the Ontarian market and seizing the opportunities this region holds.”

The integration of GiG’s DataX and LogicX tools is expected to significantly enhance Ventures Lab’s capabilities in attracting and retaining players. These advanced tools utilize AI to provide deep insights into player behavior, allowing for more targeted marketing and personalized gaming experiences.

Expanding GiG’s Footprint in Ontario

This partnership marks the fourth addition to GiG’s Ontario portfolio, further solidifying its presence in the province. GiG has been steadily expanding its operations in North America, having launched sports betting operations in Pennsylvania and Maryland in March of last year. Additionally, the company recently introduced its social sweepstakes casino platform solution, SweepX, in the US.

Andrew Cochrane, Chief Business Officer at GiG, commented on the partnership: “GiG is continuing to attract experienced partners who trust in our ability as the technology partner to drive efficiency and profitability in their operations.

“This agreement further underpins our powerful strategy to capitalise on the overwhelming potential within our solutions, forming strong new partnerships in core regulated markets, with the intention of reaching and exceeding our ambitious growth targets for the business.”