Glitnor Group Partners With Kambi to Launch Turnkey Sportsbook Across Multiple Markets
The long-term deal will see Glitnor integrate Kambi’s premium sportsbook technology across Europe and the Americas.
Strategic Upgrade of Glitnor’s Sportsbook Offering
Kambi Group plc has entered a long-term partnership with Glitnor Group to provide its premium Turnkey Sportsbook solution. The agreement covers Glitnor’s expanding portfolio of brands – including Lucky Casino, Happy Casino, Flax Casino, and One Casino – across several jurisdictions in Europe and the Americas.
As part of the deal, Glitnor will replace its existing B2B sportsbook provider with Kambi’s end-to-end technology and services. The integration includes Kambi’s robust betting engine, AI-driven trading capabilities, award-winning Bet Builder, and advanced regulatory compliance tools – all aimed at delivering a world-class betting experience.
Kambi’s sportsbook solution will now power Glitnor’s full lineup of online brands in markets such as Sweden, the Netherlands, and Ontario.
Executives on the Partnership
Werner Becher, CEO of Kambi, commented on the collaboration:
“We are incredibly pleased to welcome Glitnor Group to the Kambi network following their decision to switch to our award-winning sportsbook.”
“This multi-jurisdictional agreement is a testament to the strength of our premium Turnkey Sportsbook, proven to deliver cutting-edge technology that drives growth, ensures regulatory peace of mind and creates a world-class betting experience for players.”
Richard Brown, CEO of Glitnor Group, added:
“Partnering with Kambi was a clear choice for us as we looked to elevate our sportsbook offering. Kambi’s market-leading technology, proven track record and unrivalled expertise give us the foundation to deliver a premium, seamless sports betting experience to our players.”
“We’re confident this partnership will enable us to achieve long-term success in our core markets.”