GR8 Tech and Ready to Fight Bring Performance Challenge to iGaming
GR8 Tech and Ready to Fight brought a dose of physical challenge to the iGaming sector with their recent #SelfPerformanceChallenge campaign. What began as a call from boxing champion Oleksandr Usyk evolved into a global display of athleticism and self-reflection across LinkedIn, uniting industry professionals under the theme of performance in both sport and business.
A Challenge That Crossed Boardrooms and Backyards
The #SelfPerformanceChallenge invited participants to showcase their interpretation of high performance—either through a short physical challenge or by sharing a story of personal professional failure. What followed was a wide array of creative entries: wall sits with arms raised, jump rope routines, plank jacks in playgrounds, and even headstands in city streets. From boardrooms to gardens, the campaign quickly turned into a global LinkedIn phenomenon.
Dozens of professionals from across the iGaming ecosystem took part in the initiative. Contributors included executives, founders, and media representatives from companies such as SiGMA, HIPTHER, and G3 Media. The challenge transcended titles and job roles, positioning performance as a shared mindset rather than a corporate metric.
Oleksandr Usyk’s Message as Catalyst
The campaign kicked off with a post from Ready to Fight featuring their co-founder Oleksandr Usyk. It read:
“High-performance is about being str8forward. That’s why Ready To Fight and GR8 Tech are launching the Self-Performance Challenge—kicked off by the Undisputed Champion, Oleksandr Usyk. The champion pushes himself every day to stay on top—now he’s calling you to step up.”
This message served as a rallying point, encouraging participants to engage with the campaign on a personal level.
From Viral Campaign to Strategic Collaboration
Beyond its social media impact, the initiative highlighted a deeper alignment between GR8 Tech and Ready to Fight. The campaign illustrated their shared emphasis on resilience, discipline, and measurable performance. This crossover between physical fitness and business culture reflects a growing trend of holistic leadership messaging in the iGaming space.
With iGB Live! 2025 on the horizon, GR8 Tech and Ready to Fight have hinted at the next phase of their collaboration. While details remain under wraps, their communication suggests a continuation of the “heavyweight” narrative. Interested parties are encouraged to follow GR8 Tech’s official channels for updates on what the companies describe as a merging of championship mentality and technological execution.