GR8 Tech Presents Boxing-Themed Engagement at SiGMA
GR8 Tech will introduce a boxing experience to its presence at SiGMA Central Europe 2025 in Rome. Visitors to booth 5028-2 will be able to take part in short training sessions led by iGaming veteran Lee McFarland as part of the Behind The Gloves initiative. The activation will run from November 3–6 and requires pre-registration due to limited capacity.
Boxing Sessions for Delegates
GR8 Tech plans to host 15-minute boxing pad training sessions each day with Lee McFarland, founder of Behind The Gloves. The sessions are scheduled for two daily time slots: 11:00 AM – 12:00 PM and 2:00 PM – 4:00 PM. Participation is limited to 12 slots per day, with options for individual or pair registration.
Lee McFarland created Behind The Gloves to combine elements of boxing with corporate wellness and social responsibility. He describes the initiative as a way to bring people together through physical engagement and storytelling.
“At Behind The Gloves, we’ve always believed in the power of sport to connect people, energize communities, and tell authentic stories. Partnering with GR8 Tech at SiGMA Central Europe is a natural fit; they’re known as the ‘heavyweight of iGaming,’ and our activations are built around that same spirit of strength, discipline, and drive. Together, we’re creating more than just a stand experience—we’re building a moment that unites delegates through energy, fun, and purpose”
Supporting Platform for Champions Positioning
According to the company, the activation ties into GR8 Tech’s Platform for Champions messaging, which emphasizes high-performance operating environments. Yevhen Krazhan, CSO at GR8 Tech, said:
“Champions don’t talk about performance—they live it. Bringing Behind The Gloves to our booth embodies the discipline and drive we build into our technology. If you want to compete at the highest level, you have to train like it.”
Alongside the boxing activations, the company will exhibit its ULTIM8 Sportsbook and present The Heavyweight Rulebook – content that highlights operational strategies used by leading iGaming operators. The aim is to merge business discussions with an interactive format that gives attendees a physical sense of competitive mindset.
Visit GR8 Tech at booth 5028-2, SiGMA Central Europe 2025 in Rome, November 3–6.