Greco Partners With Lottoland to Enhance Player Management
Greco’s innovative Gameplay Risk Engine will be integrated into Lottoland’s platform. This integration aims to improve player management, reduce risk, and boost operational efficiency.
Lottoland Integrates Risk Engine
Lottoland, a major player in the online lottery sector with 20 million customers worldwide, is set to incorporate Greco’s Gameplay Risk Engine.
This strategic move is designed to enhance player management, minimize potential risks, and optimize operational efficiency across Lottoland’s platforms.
Commitment to Innovation
Mike Kirwian, VP marketing & commercial at Lottoland, stated:
“At Lottoland, innovation is at the heart of everything we do. Partnering with Greco aligns perfectly with our mission to deliver world-class experiences to our customers. Greco’s unique Gameplay Risk Engine will assess player behaviours, ensuring a secure and seamless experience for our growing community of 20 million customers.”
Greco’s Expansion in iGaming
Ozric Vondervelden, co-founder and CEO of Greco, commented:
“We’re thrilled to welcome Lottoland as a partner. Their commitment to innovation and player-centric operations aligns closely with our values. With our Gameplay Risk Engine, Lottoland is well-equipped to enhance efficiency and reinforce its position as a global leader in the online lottery space.”
Advanced Risk Analysis
Greco’s Gameplay Risk Engine utilizes theoretical value modeling and behavioral risk analysis. This technology provides operators with crucial insights that can reduce costs and improve marketing effectiveness.
