Greentube Enters Finnish Market through Partnership with Veikkaus
Greentube, the digital division of Novomatic, has expanded into Finland’s regulated market by partnering with Veikkaus, Finland’s state-owned gambling operator, bringing popular titles like Book of Ra deluxe and Lucky Lady’s Charm deluxe to Finnish players.

Strategic Move into the Finnish Market
With this collaboration, Greentube taps into Finland’s exclusive gambling ecosystem, where Veikkaus holds sole rights to offer lottery, slots, casino games, and sports betting to a customer base of over 2.5 million.
Through Veikkaus, Greentube gains a direct channel to reach Finnish players within a regulated framework, supported by Veikkaus’ established presence as a World Lottery Association member.
Popular Titles to Enhance Player Experience
The partnership introduces Finnish players to a selection of Greentube’s popular titles, including Sizzling Hot deluxe and others, enhancing Veikkaus’ content portfolio and diversifying the options available to local players.
Julia Schagerl, Regional Manager at Greentube, commented on the launch, stating, “We are pleased to announce the launch of our partnership with Veikkaus, which will enable us to provide players in the Finnish market with an amazing gaming experience through Greentube’s content offering.”
A Milestone in Greentube’s European Expansion
This agreement with Veikkaus marks another step in Greentube’s broader European growth strategy. Following recent partnerships, including a deal with Casino UA in Ukraine, Greentube continues to bolster its footprint across the continent.
By joining forces with Veikkaus, Greentube not only enters Finland but also strengthens its position in the Nordic gaming market, where strategic collaborations play a pivotal role in expanding its brand and player reach.