Greentube Expands in Italy Through Content Launch With Betfair
Greentube has broadened its reach in the Italian iGaming sector by rolling out a range of its popular titles on Betfair’s local platform, marking another step in its expansion strategy across regulated European markets.
Greentube Adds Slot Titles to Betfair Italy
The digital arm of NOVOMATIC, Greentube, has brought a lineup of both new and established games to Betfair Italy, one of the leading operators under the Flutter Entertainment umbrella. The integration, facilitated through Capecod – Greentube’s proprietary aggregation platform for the Italian market – allows Betfair to offer a more extensive slot portfolio without requiring direct technical access to Greentube’s library.
The titles now available include recent launches such as Piggy Prizes™ Wand of Riches™, Charmin’ Lady’s Boom™, and Piggy Prizes™ Wish of Riches™, all designed to meet player demand for high-engagement features and thematic depth. These are joined by proven performers including Book of Ra™ Deluxe, Book of Ra™ Deluxe 10, and Lucky Lady’s Charm™ Deluxe – staples in the Italian online gaming space.
Strengthening Presence in a Mature Market
Italy remains a core focus for Greentube, as the company continues to expand its footprint in regulated markets across Europe. The partnership with Betfair provides access to a well-established player base and supports Greentube’s broader objective of aligning with high-profile, tier-one operators.
“This collaboration with Flutter, a global leader in gaming, is a testament to our shared vision for expanding this partnership. We are thrilled to offer Betfair players the opportunity to enjoy our world-class content, and we look forward to seeing this partnership thrive”, said David Bolas, Commercial Director at Greentube..
The use of Capecod as the integration layer reflects Greentube’s strategy of simplifying content deployment for operators. Designed specifically for the Italian market, the platform allows Greentube to onboard new partners quickly, ensuring smoother compliance with local regulatory standards while delivering consistent game performance.