Greentube Expands Presence in Ontario Through Partnership with Betway
Greentube, the Digital Gaming and Entertainment division of NOVOMATIC, has further strengthened its foothold in Ontario by launching its games with its long-term partner, Betway.
This move brings Greentube’s extensive portfolio of gaming content, including beloved classics like Book of Ra Deluxe™, Sizzling Hot Deluxe™, and Lord of the Ocean™, to the Canadian province.
Classic Hits and Contemporary Titles
Canadian players will have access to a variety of Greentube’s classic hits and contemporary titles. The offerings range from well-loved games such as Book of Ra Deluxe™ to newer additions like Egyptian Underworld™, Apollo God of the Sun 10 Win Ways™, and Book of Ra Deluxe 10 Win Ways™. Greentube’s focus is on providing popular games with top-tier features and mechanics for an enhanced gaming experience.
The integration of Greentube’s content into the Ontario market was facilitated through the iForium aggregation platform. This strategy allows Greentube to expand its reach and coverage throughout the region, making it more accessible to Canadian players.
Key Market Expansion
Ontario remains a crucial market for Greentube, especially after the company obtained its supplier license from the Alcohol and Gaming Commission of Ontario (AGCO) in 2022. This milestone followed several successful launches in other Canadian provinces, including British Columbia, Manitoba, and Quebec.
Jordan Wall, Sales & Key Account Manager at Greentube, expressed his enthusiasm for the partnership: “Greentube has a fantastic long-standing partnership with Betway, and together we have achieved fantastic things in established and emerging markets worldwide. We’re excited for our continued mutual growth across North America.”
Joachim Bjerg, Head of Marketing for Betway in Ontario, also welcomed the partnership, emphasizing the significance of offering premium content to their customers. He said, “Our market data shows that our customers really enjoy playing fun and innovative casino games, so adding premium content like Greentube’s will continue to help Betway thrive in the province.”
Greentube’s collaboration with Betway enhances the gaming experience for players in Ontario, offering them a diverse selection of both classic and innovative gaming titles.