Hasbro Signs Major Casino Deals
Hasbro has signed multi-year licensing deals with Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally’s, marking the company’s strategic entry into the casino gaming market. These agreements will bring Hasbro’s iconic games, such as Monopoly, Yahtzee, and Battleship, to land-based casinos, online platforms, and live casino settings.
Key Partnerships in the Gaming Industry
Hasbro’s collaboration with Aristocrat will result in Monopoly-themed land-based slot machines. Evolution will create online slots and live dealer games based on Hasbro’s most popular brands. Galaxy Gaming will develop table games inspired by the classic Hasbro titles. Bally’s will integrate Hasbro’s games into its online casino platforms. These partnerships will allow Hasbro to expand its presence across various gaming formats.
A Shift Towards Adult Markets
This move aligns with Hasbro’s “Playing to Win” strategy. The company aims to leverage its intellectual properties to enter adult-oriented markets. By expanding into the casino industry, Hasbro hopes to generate new, high-margin revenue streams. As the casino market grows, Hasbro sees an opportunity to engage adult audiences in fresh and innovative ways.
Experts see this move as a growth opportunity for Hasbro. The partnerships with Aristocrat, Evolution, Galaxy Gaming, and Bally’s offer multiple revenue streams, from land-based slot machines to online games. The company’s strong brand recognition in the gaming industry will help it stand out in the competitive casino market. With the first games expected to launch in 2026, Hasbro is positioned for significant long-term growth in the global gambling market.