Highlight Games Extends Exclusive Rights for Greek Super League Content
Highlight Games has renewed its exclusive rights agreement to use archival footage from the Greek Super League, ensuring the continued integration of Greek football highlights into its Soccerbet platform.
Continued Access to Greek Football Content
The extended agreement secures Highlight Games’ ability to feature highlights from prominent Greek football clubs, including Olympiakos, Panathinaikos, and PAOK Salonika.
Soccerbet combines real match highlights with virtual sports betting, offering users a unique experience by integrating archival footage into a digital betting platform.
CEO Highlights the Renewal
Steven Holmes, CEO of Highlight Games, expressed his enthusiasm for the extended agreement:
“I’m delighted to announce yet another exclusive rights extension for Highlight Games. Our Greek Soccerbet game has proven to be incredibly popular with players, and it’s a testament to our ongoing relationships and quality product portfolio that we’re able to continue to deliver this exclusive content to our valued customers.”
Global Expansion of Soccerbet
In addition to its success in Greece, Highlight Games has expanded Soccerbet’s reach to other regions. In 2024, the company partnered with Sahara Games Technology to bring the product to players in Kenya, Uganda, and Mozambique.
It also increased its footprint in Europe by collaborating with ComeOn Group, integrating its video virtual sports into the group’s sportsbook platform.
Diversifying Virtual Sports Offerings
Highlight Games continues to innovate within the virtual sports betting market. Recent product launches include virtual tennis and MotoGP games, reflecting the company’s strategy to meet the growing demand for video-based betting products in regulated markets worldwide.
