IBIA Launches Mission 2030 Strategy
The International Betting Integrity Association (IBIA) has unveiled Mission 2030, a new five-year plan to strengthen betting integrity worldwide. Alongside the strategy, the association introduced a refreshed brand identity to reflect its global ambitions.
Strategic Roadmap For Integrity
Mission 2030 marks a significant step in IBIA’s evolution as it celebrates its 20th anniversary. The strategy outlines three main priorities: reinforcing the Global Monitoring & Alert Platform (Global MAP), deepening international cooperation, and advancing prevention through regulation, policy engagement, and player education.
These objectives aim to ensure betting markets remain secure as technologies and markets rapidly evolve. The plan highlights the need to adapt to emerging trends, including artificial intelligence, cryptocurrency, esports, and the expansion of regulated betting.
Khalid Ali, CEO of IBIA, said:
“As IBIA marks its 20th anniversary, we are not only reflecting on the past, we are also looking ahead to the future. Our new strategic roadmap charts how we will continue to deliver best in class integrity services to our members, deepen collaboration with our partners, and successfully confront the challenges and opportunities reshaping our industry. IBIA is evolving to ensure that whatever new trends emerge, we remain ready to safeguard sports, consumers and regulated betting markets.”
New Brand Identity To Support Mission
To emphasize the new phase, IBIA has unveiled a redesigned brand identity. The updated logo, with six interwoven segments, symbolizes the collaboration of operators, sports, regulators, law enforcement, athletes, and institutions. This design underlines the association’s role as a central hub for betting integrity. The new strapline, “Safeguarding Sports Betting,” reinforces its mission and vision for the future. The brand update is presented as more than a visual change; it is intended to support and communicate IBIA’s wider ambitions under Mission 2030.
Khalid Ali added:
“To achieve our ambitions, we need to evolve and that starts with the way we present ourselves. More than just a visual update, our new brand is a key building block of Mission 2030. It reflects not just who we are today, but where we are heading tomorrow.”
