“iGaming is a highly competitive industry, and staying ahead requires constant learning, adaptability, and creativity”

Congratulations on being recognized as one of the top marketing professionals in the iGaming industry by iGamingExpress! What does this recognition mean to you?

Thank you so much, this recognition means a lot to me, and I am truly honored to be chosen as one of the top marketing professionals by iGamingExpress.

First, I have to say that it is a reflection of the hard work and dedication that my team and I have put into creating marketing strategies in such a dynamic and quickly evolving industry. This is also a result of great cooperation with our sales, account management and product department.

iGaming is a highly competitive industry, and staying ahead requires constant learning, adaptability, and creativity, so to be honored in this way is incredibly rewarding.

SYNOT Games has been expanding its market presence, particularly in regulated territories like Latin America and North America. What challenges and opportunities do you see in these regions, and how are you addressing them?

Expansion into regulated markets like Latin America and North America brings both new business potential and unique challenges. The rapid growth of the iGaming sector creates significant opportunities to reach a vibrant and engaged audience.

However, the diversity of regulatory frameworks can vary widely from country to country, requiring a tailored approach for each market. To overcome this, we prioritize building strong partnerships with local operators and ensuring compliance with specific regional requirements.

How do you adapt your marketing strategies to align with diverse regulations and player preferences across different regions?

We work closely with local partners and legal experts who understand the nuances of the market. This collaboration ensures that our strategies resonate with the target audience and meet regional requirements.

Our approach combines careful research and adaptability to create marketing strategies that are compliant, and effective in engaging diverse audiences in different regions.

We also look at our competitors and what they are doing. The actions of companies with established positions in a particular market can be an excellent guide for us as to the direction we should take to join the race for player attention and engagement.

The iGaming industry is constantly evolving with new trends and technologies. What innovations do you think will shape the future of iGaming marketing, and how is SYNOT preparing for them?

The iGaming industry is indeed evolving rapidly, and we are witnessing some groundbreaking innovations that will significantly shape the future of marketing in this space such as personalization through AI, experiences with new technologies AR, VR and certainly community driven gaming – streaming, social media community and social sharing.

In today’s landscape, the principle of mobile-first accessibility has become critical. With most users engaging with iGaming platforms through their smartphones, ensuring seamless, responsive design and mobile-friendly user experiences is essential. This not only enhances user satisfaction but also strengthens the brand’s presence across diverse platforms, bridging traditional and digital strategies effectively

Your portfolio at SYNOT includes both traditional and digital marketing strategies. How do you balance these two areas to maintain a strong brand presence across various platforms?

Balancing traditional and digital marketing strategies is essential to creating a cohesive brand presence. At SYNOT Games, we take a strategic approach to ensure both areas work harmoniously.

We also actively pursue opportunities to showcase our brand at industry trade shows, such as the recent SIGMA Europe or the upcoming ICE Barcelona, which serve as excellent platforms to network and highlight our latest innovations. At the same time, we embrace modern solutions, such as collaborating with popular industry streamers to promote new games, leveraging their reach and influence to engage our target audience in creative and impactful ways. This blend of traditional exposure and innovative digital tactics helps us stay ahead in a competitive market.

Compliance is a significant factor in the iGaming industry. How do you ensure that SYNOT’s marketing efforts remain innovative while also adhering to strict regulatory guidelines?

I believe that compliance is absolutely critical in the iGaming industry, and we recognize the importance of adhering to regulatory guidelines while still pushing the boundaries of innovation in our marketing efforts. In the marketing department, we work closely with our legal and compliance teams to ensure that we fully understand the regulatory landscape, advertising standards, responsible gambling guidelines, and data protection laws.

It is important to invest in ongoing compliance training for our teams, not just marketing, to keep everyone informed about the latest legal developments and best practices. This ensures that all team members are aware of the complexities of the regulatory landscape.

What SYNOT presented at the recent Sigma Europe, and what are your feelings after this event?

Last Sigma Europe was a remarkable success for our team. We proudly highlighted vibrant portfolio of over 180 games, with the spotlight on All Snatch the Dreams—our eagerly awaited slot launching in Q1 2025, and the star attraction of our stand! We also teased a number of exciting new releases planned for the rest of 2025, so get ready for an unforgettable year of gaming!

Finally, we introduced our new retention tool PEAK developed to level up the quality of gaming experience. What stands behind this mysterious shortcut is Player Engagement and Acquisition Kit – an innovative tool created with our partners in mind, allowing them to easily manage tournaments and other promotions personalized to their needs.