IGT PlaySports Integrates Xtremepush
Xtremepush has partnered with IGT PlaySports to help operators unify customer data across retail and digital channels. The goal is to streamline marketing efforts and improve retention using personalized, real-time engagement.
Integration Creates a Unified Player Profile
Under this partnership, IGT PlaySports operators can combine land-based and online player data into a single profile. This is made possible through Xtremepush’s CRM and loyalty platform. As a result, operators can deliver targeted messaging in real time, across all channels.
The integration addresses a major challenge in sports betting: fragmented customer data. Traditionally, player behavior is tracked separately across systems. Now, operators can manage customer journeys more efficiently. Tools like gamification, loyalty apps, and real-time campaigns support engagement from the first deposit to long-term retention.
Better Tools for Competitive Markets
Xtremepush’s solution supports operators in highly regulated and competitive markets like North America. It includes out-of-the-box campaigns and modular features, allowing for quick customization. Therefore, operators can adapt their strategies faster without major development work.
In addition to technology, Xtremepush will offer digital marketing services to IGT’s clients. This adds strategic value by combining software with expert support. For many operators, especially those without in-house teams, this could be a critical advantage.
Leaders highlight the partnership’s impact
Tommy Kearns, CEO of Xtremepush, stated:
“This partnership with IGT PlaySports is a significant milestone for Xtremepush. Together we’re enabling operators to seamlessly personalize experiences in real time, and ultimately increase player value across every channel. IGT’s reputation as a trusted and responsible provider in the market is second to none, and we’re excited to help power the next phase of growth for their customers.”
Joe Bertolone, Senior Vice President of Sports Betting at IGT, added:
“Our partnership with Xtremepush augments our offering to deliver more ways for our customers to ultimately expand their profitability. The combination of IGT’s experienced sports betting team and this powerful toolset will continue to fortify PlaySports as North America’s leader in sports betting solutions. Integrating Xtremepush’s technology along with add-on services for customers that need digital marketing expertise drives ROI and a more meaningful relationship between our customers and retail and mobile players.”