Incentive Games Signs Exclusive Distribution Deal with Light & Wonder
Incentive Games has signed an exclusive distribution agreement with Light & Wonder that will make its free-to-play and pay-to-play titles available to a wider range of operators across several regulated jurisdictions.
Partnership to Boost Global Reach
As part of the deal, Incentive Games will offer its pay-to-play titles, including newly released arcade-style games, through Light & Wonder’s operator network. The rollout targets regulated markets in the USA, Canada, South Africa, the UK, and Europe.
The company will also make its popular free-to-play games available through Light & Wonder’s content marketplace. This move aims to increase the reach of Incentive’s portfolio and support customer acquisition for operators.
Steve Mayes, Senior Director of Partners at Light & Wonder, shared a similar outlook on the partnership:
“We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
Building Momentum Through Strategic Partnerships
Ahmed Baker, Chief Commercial Officer at Incentive Games, commented on the agreement:
“This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as Bet365, FanDuel and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
The collaboration brings together two active players in the iGaming sector. By combining Light & Wonder’s distribution capabilities with Incentive Games’ content portfolio, the companies aim to enhance player experiences and support operator retention and engagement strategies.