Date: 21.06.2023

by Mateusz Mazur

Incentive Games unveils new horse racing game for bet365 customers

Leading game development company, Incentive Games, has recently launched an exciting addition to its portfolio of products for renowned betting operator, bet365. The new game, titled 6 Horses Challenge, centres around this week’s prestigious Royal Ascot racing event.

6 Horses Challenge

Unlike previous collaborations between Incentive Games and bet365, 6 Horses Challenge marks the first racing-oriented game developed exclusively for the operator. Incentive Games, known for its innovative use of AI, data analysis, and in-house expertise, has been a trusted partner of bet365 since their initial collaboration in December 2021. Together, they have successfully delivered both free-to-play (FTP) and pay-to-play (PTP) products to the operator’s extensive customer base.

CEO and Co-Founder of Incentive Games, John Gordon, expressed his enthusiasm for the new release, stating, “This game is truly exceptional and stands out among its peers. We are thrilled to once again partner with our esteemed friends at bet365 and continue to offer the world’s favorite games for the world’s favorite gambling brand.”

Throughout the tournament this week, bet365 is offering the 6 Horses Challenge to all new and eligible customers. By accurately selecting the winners of six races, participants can win up to £100,000.

Even if you correctly predict five or four winning horses, you still have the chance to win from the prize pools of £25,000 and £10,000 respectively. The consolation payouts for these categories will be based on the number of participants who make accurate predictions.

Essential component

Over the past few years, FTP games have become increasingly popular and are now considered a vital part of operator product portfolios. In August 2022, bet365 recognized their potential and added a series of football-themed titles developed by Incentive Games, just four months ahead of the World Cup.

A spokesperson from bet365 expressed their satisfaction with the latest addition, stating, “Following the success of 6 Scores Challenge, 4 Scores, Goals Giveaway, and Free4All, we are delighted to introduce a free-to-play horse racing game to our customers. The 6 Horses Challenge will complement our existing selection of horse racing promotions and enhance the excitement of a day at the races. We wish all players the best of luck with their predictions!”