inplaySoft Expands Casino Offering Through Partnership With PopOK Gaming

Partnership Aimed at Portfolio Diversification

inplaySoft, a platform provider with an established footprint in Brazil, continues to pursue expansion through content-focused partnerships. Its latest collaboration with PopOK Gaming is expected to significantly extend the variety of casino games available to its operator clients. The companies say the alliance will help increase player engagement by offering more diversified content.

According to Valentyn Kyrylenko, Chief Revenue Officer of inplaySoft, PopOK Gaming’s approach to game development aligned well with the platform provider’s strategy:

“PopOK Gaming celebrate qualities such as uniqueness, diversity and accessibility, which we hold true ourselves and these were a driver of this collaboration. This partnership enables us to continue to grow the portfolio of casino games that we offer our operator partners, giving their players more choice and enhancing retention.”

Focus on Collaboration and Long-Term Growth

PopOK Gaming sees the new partnership as an opportunity to build long-term cooperation based on shared goals. Aneta Khalatyan, Business Development Executive at PopOK Gaming, commented:

“We are delighted with this partnership. It is essential that we continue on this journey, seeking growth alongside companies with values like ours. We look forward to working closely with inplaySoft and continuing to strengthen our work, improving the experiences for our partners and their customer.”