Intralot Strengthens Global Reach With Bally’s Interactive Acquisition
Intralot has completed the acquisition of Bally’s International Interactive in a €2.7 billion deal that reshapes its global position in the iGaming and lottery sectors. The transaction combines cash and share issuance, expanding Intralot’s scale in digital entertainment while giving Bally’s a strategic stake in the enlarged company.
Expansion in Regulated Gaming Markets
Under the deal, Intralot will pay €1.53 billion in cash and issue €1.14 billion in new shares. Bally’s will now own 33.34 percent of the company. Both boards approved the transaction, which is set to close in late 2025 after regulatory and shareholder review.
The acquisition boosts Intralot’s presence in regulated online gaming markets, especially in Europe and the UK. The merger also triggers a mandatory tender offer for remaining shares under Greek law. Industry experts view this move as a key step in building a stronger technology and services company across lottery and digital gaming.
By expanding its digital portfolio and using Bally’s experience in international markets, Intralot aims to compete more effectively with other global gaming technology providers. The deal also signals a broader shift in strategy, as Intralot moves from a lottery-driven business toward a balanced digital and retail model.
Leadership Changes and Future Outlook
After closing, Bally’s CEO Robeson Reeves will take over as CEO of the new group. Nikolaos Nikolakopoulos will head the lottery division. Intralot founder Sokratis Kokkalis and Bally’s chairman Soohyung Kim will join the board, ensuring leadership continuity between both firms.
The combined group expects around €1.1 billion in annual revenue and a 38 percent EBITDA margin before synergies. Growth will depend on merging Intralot’s LotosX and PlayerX systems with Bally’s data platform, Vitruvian, to improve player engagement. The company still faces challenges, including high debt and complex market regulations.
If integration succeeds, Intralot could evolve from a regional lottery supplier into a global technology leader in the gaming industry. The merger sets the stage for a stronger international brand capable of driving innovation and growth across multiple markets.