Ivan Gojić Takes Over Sportsbook Leadership at STS

New Phase for STS Sportsbook Operations

In April 2025, Ivan Gojić joined STS as Chief Sportsbook Officer, overseeing sportsbook strategy and performance for Poland betting operator. In addition to his responsibilities at STS, Gojić will also serve as Vice President of Sportsbook for Entain CEE.

His arrival signals a strategic move to enhance sportsbook operations in Central and Eastern Europe, especially within the Polish market, where STS holds a dominant position.

Focus on Risk, Trading and Product Development

His career began at Ladbrokes and most recently continued at Superbet, where he worked for the past eight years in various leadership roles. Radim Haluza, CEO of STS, said:

“Welcome to our team, Ivan, who is an excellent specialist in trading, risk management, and broadly understood product in the iGaming sector. I am convinced that his experience and previous achievements will make both STS and the entire Entain CEE Group stand out even more in their markets. Our goal is to continuously improve our product and offer to strengthen the position of our companies in Poland and Croatia. Ivan’s support will certainly help us implement the #united strategy more effectively.”

From Professional Player to Executive :eadership

Gojić described his appointment as a personal milestone and a natural progression in a career that started from the customer side of the business.

“It’s hard to call it work when you’re doing what you love. It all started more than 20 years ago – first from the perspective of a professional player, and then a career that began and developed in various roles at Ladbrokes. For the past eight years I was with Superbet. I am entering this new stage of my career at Entain with great joy and truly hope that I can bring value to the fantastic team that brought STS to the very top in Poland.” said Gojić.