Ivy Casino Enters UK Market
Fortuna Gaming has launched Ivy Casino, a new online platform designed to offer a luxury gaming experience, despite the UK’s competitive iGaming market. The brand aims to distinguish itself through innovative games and tailored promotions, while also creating jobs in New Castle.

Ambitious Project Overcomes Challenges
Fortuna Gaming’s chief commercial officer, Mark Good, described Ivy Casino as an ambitious project that has successfully navigated numerous challenges. He acknowledged the intense competition within the UK iGaming market, which necessitates a cautious approach to both regulatory and competitive demands.
“One of the key challenges was ensuring that Ivy Casino not only met but exceeded the high expectations of UK players. This required building a state-of-the-art technology stack from the ground up to deliver exceptional performance, speed and reliability while maintaining full compliance with UK Gambling Commission regulations”, stated Mark Good.
Brand Identity and Market Differentiation
Good also highlighted the importance of establishing a unique brand identity for Ivy Casino to gain traction in a market saturated with established competitors.
He said that Fortuna Gaming has drawn on years of relevant experience and nurturing brands to success and this is what defines the opportunity behind launching Ivy Casino, a chance to introduce a player-first experience that relies on innovative games and tailored promotions to help the brand stand out.
Job Creation and Local Economic Impact
The arrival of the new casino brand has also been welcomed by Fortuna Gaming chief operating officer Jason Bolton who focused on the fact that the project will bring the opportunity to support the local economy in New Castle by creating new jobs.
Marketing, affiliate management, UI and UX, as well as compliance development are all positions that Ivy Casino is looking to fill.